Jasper County Democrat, Volume 22, Number 28, Rensselaer, Jasper County, 5 July 1919 — WISE SPENDING THRIFT PLAN. [ARTICLE]

WISE SPENDING THRIFT PLAN.

Charles F. Coffin, the insurance man, and president of the Indianapolis chamber of commerce says: “Thrift means wise spending, as contrasted with hoarding. Thrift means the avoidance of waste; it means intelligent savings and safe Investment. That is why the business world welcomes the national, state and local campaigns for the promotion of thrift with the W. S. 8. used to form object lessons. “Every alert business man agrees that thrifty communities afford him his best market. Every advertising man asks for no better audience than people who, having money in hand or possessing good credit, spend thoughtfully. Merchants nowadays work with a view not only to today’s sales, but to the sales of tomorrow, next week and next year. The day when the merchant was glad to take away from a family its entire pay envelope on pay day is past, because the merchant wants business every day Instead of only on pay days. “Business men expect to find a sound reaction on their sales campaigns, in the government’s savings campaign. This reaction should be thoroughly wholesome. They may be counted upon therefore, to do all they can to assist agencies worklng'wlth the government tor the promotion of thrift.’’ •. - -