Jasper County Democrat, Volume 21, Number 92, Rensselaer, Jasper County, 15 February 1919 — Page 3 Advertisements Column 1 [ADVERTISEMENT]

- I I IJ i I Why Swift & Company Handle Poultry, Eggs, Butter and Cheese ■ ({ Swift & Company went into the produce business because they saw a crying ntfed for the kind of service they were equipped to perform. The produce business was in chaos. 1 ? Collecting, transportation, preparation i and distribution was hit or miss, II with delay, deterioration and loss on | | every hand. II The farmer was at the mercy of an 11 || b uncertain, localized market. He had l| ft no way of reaching through to the Uli people who needed what he was gßH|| I raising for them. There was no prem- | | |H ium upon improving fris stocks, for ‘1 H | ? grading was lax or lacking. ||l| || The consumer had to accept produce 111 1 | that, as a rule, had no known respon- MV I ‘ sible name behind It. He had no way | fl of knowing how long the eggs or the | | x butter he was buying had been lying 3 around in miscellaneous lots in the back y , room of a country store. Much of the | poultry was not properly refrigerated before shipment or properly protected byTefrigeration in transit. Swift & Company’s initiative brought system to this chaos. Their organization, equipment, and experience in handling perishable food products were | already adjusted to the task. Their refrigerator cars, branch houses, central points, far-reaching connections, | I trained sales force, supplied just what | was deffnanded. | Now the farmer has a daily cash I market in touch with the nation’s needs with better prices. Standardization makes better produce more profitable. More consumers are served -- with better, fresher, finer foodstuffs. I Nothing suffers from this save P inefficiency, which has no claim upon . public support. fl Swift & Company, U; S. A. I i I _ I I