Jasper County Democrat, Volume 21, Number 2, Rensselaer, Jasper County, 6 April 1918 — THE GREAT WAR HAS MADE CIGARETTES A NECESSITY. [ARTICLE]

THE GREAT WAR HAS MADE CIGARETTES A NECESSITY.

L: J. “Our boys must have their smok< S. Send them cigarettes!” This is * familiar appeal now to all of us. Among those most in demand is the now famous “toasted” cigarette— LUCKY STRIKE. Thousands of (his favorite brand have been shipped to * France. There is something homelike and friendly to the boys in the sight of the familiar green packages with the red circle. This homelike, appetizing quality of the IuLAY STRIKE cigarette is largely due to the fact that the Burley tobacco used in making it has been toasted. “It’s toasted” was the “slogan” that made a great success of LUCKY STRIKE in less than a year. Now the American Tobacco Co. is making 15 million LUCKY STRIKE Cigarettes a day. A good part of this immense production is making its way across the water to cheer our bovs.