Jasper County Democrat, Volume 20, Number 94, Rensselaer, Jasper County, 23 February 1918 — AND NOW THEY ARE COOKING TOBACCO TO MAKE IT BETTER [ARTICLE]

AND NOW THEY ARE COOKING TOBACCO TO MAKE IT BETTER

For a good many years The American Tobacco Company have been conducting a series of experiments having as their object the improvement of smoking tobaccos. J And it is interesting to know that one of the greatest of their discoveries was one of the simplest, and that was, that cooking or toasting tobacco improved it in every way, just as cooking most foods improves ’ them. They took a real Burley grown' in this country; toasted it as you would toast bread; moistened it to replace the 1 natural moisture driven off by toasting; l made it into cigarettes, called them 1 "LUCKY STRIKE, the toasted cigarette,” and offered them to the public. The result has been the greatest demand ever created for any tobacco product in a similar length of time. The change produced by toasting is not only most wholesome, but the flavor is greatly improved, just as cooking improves 1 meat, for example.