Jasper County Democrat, Volume 20, Number 82, Rensselaer, Jasper County, 12 January 1918 — Page 3 Advertisements Column 2 [ADVERTISEMENT]

WHY ADYERTISE? Charles M. Schwab spoke at a recent meeting of business men. Schwab is not a talker. He knows the game, and though he started life' without a ; cent has made himself a millionaire. “The business man who stops advertising because it's war time make'’ a great mistake," said Mr. Schwab. ’’War time or peace time, the story of the duck and the hen holds good." “When a duck, you know, lays an egg. she just lays it and waddles off. That's' all. “But when a hen lays an egg, she makes a racket over it fit to raise the dead. . “The hen, gentlemen, advertises. Hence the demand for hens’ eggs instead of ducks’ eggs.’‘