Jasper County Democrat, Volume 20, Number 58, Rensselaer, Jasper County, 20 October 1917 — GET ON A CASH BASIS [ARTICLE]

GET ON A CASH BASIS

Stop the extension of credit. Stop tempting a man to buy something j he don’t want because it can be. charged up. Stop charging a manj more than he ought to pay for what he does want, because you give him | credit. v Let the merchants of Indiana j pursue a practice that has developed the greatest merchants of the world. Nothing succeeds like cash, j No honest merchant who. works sincerely for the best Interests of his' customers has ever found anythingj that could beat the cash in advance! system of doing business, and the' sooner our merchants realize what benefit they would derive from an all cash business, the sooner we shall approach something nearer to the proper business conditions of our state. Truly, it is hard to discontinue the customs that have prevailed for years, but if ever there .was a time to make this change and insist upon* cash in advance, that time is here now. Money is plentiful and will certainly be more so with a big percentage of the farmers, and the high price of merchandise will prevent extravagant buying. The domestic economy being advocated by our government will naturally affect the purchasing desires of many, farmers, and by restrictions of this sort, it is going to be easier for them to pay cash. Where you find it absolutely impossible to make the customer see the justice and advisability of a cash transaction, then our advice is that you tell that customer to go to the bank and borrow money at legal rates of interest, so that he can take advantage of your cash prices. This can be done now better than at any time in our recollection and once installed, the system will never be discontinued by the merchant who really wants to do a high class and honest business.- - Business Chat.