Jasper County Democrat, Volume 20, Number 15, Rensselaer, Jasper County, 19 May 1917 — LIVE MERCHANTS MAKE THEIR ADVERTISING OF VALUE [ARTICLE]

LIVE MERCHANTS MAKE THEIR ADVERTISING OF VALUE

They knew that “purse-interest” is very strong with you in these days. If they are able to offer you a money-saving opportunity they will tell you about it promptly in their advertisements. They know that you expect them to keep you in toubh with their “store news.” They will give you this store news while it is fresh and valuable to you—while IT IS CURRENT NEWS. They know that you have many buying tasks —-that some of them seem difficult to you; and they will make it plain to you in their advertisements just the extent to which they are able to help yofi to solve these tasks economically. They know that, if they can save you a dollar today they will have added to the good will value of their busihesSes. They know that you buy “in the light”—that you want to KNOW about 'commodities and about their selling prices—that you have abandoned the old habit of “shopping around,” and that you visit stores with previously formed plans for your buying. Knowing these things, live merchants tell you their store news in every issue of this newspaper.