Jasper County Democrat, Volume 19, Number 76, Rensselaer, Jasper County, 20 December 1916 — Page 1 Advertisements Column 1 [ADVERTISEMENT]

WHO PAYS FOR ADVERTISING? Advertising standardizes merchandise. It increases production and pays for itself out of reduced operating costs. It guarantees a certain take-up for output. When times are hard retailers are conservative and invest with caution. Money is safest placed in wares of reputation. Therefore the last line of business to suffer from depression is the advertised line. The cost of publicity is far less than the leakages and losses of hit-and-miss business—the consumer does not pay for advertising.—Exchange.