Jasper County Democrat, Volume 19, Number 67, Rensselaer, Jasper County, 18 November 1916 — HOLIDAY TIME DRAWING NEAR [ARTICLE]

HOLIDAY TIME DRAWING NEAR

Thanksgiving Comes Late and Trade Season Will Be Short. The election is barely over, yet the holiday season is now near at hand, nearer than a great many seem to realize. As a rule not much thought is given to the holiday season until after Thanksgiving, but as that day comes so late in the month this year as to leave but three full weeks between Thanksgiving and Christmas, an unusually short time, the live merchants of Rensselaer are already in the midst of their holiday preparations. The spirit of giving useful Christmas gifts, which has been in vogue the past few years, will be more predominant this year than ever, ,and the wise and prudent shopkeeper will cater to this demand. This does not mean that there will be no toys and pretty things for the little folks, for they will perhaps occupy just as prominent a place as ever, but the spirit of useful/ giving opens an avenue to many merchants who have heretofore felt rather excluded during the Christmas season. - The hardware merchant, the druggist,- the shoe merchant, the clothing merchant, the dry goods merchant, the jeweler and the grocer may each participate with equal zest in this new era, for there IS not one of these places of business that does not abound in articles that will appeal to the economical and prudent buyer. People throughout this section of the country will look to Rensselaer for their holiday wants, and our merchants'- are already making ample preparations to meet them half way and supply their needs.