Jasper County Democrat, Volume 19, Number 57, Rensselaer, Jasper County, 14 October 1916 — IT ISN’T EVERYBODY [ARTICLE]

IT ISN’T EVERYBODY

It isn’t everybody who can observe the Golden Rule, and it isn’t everybody that tries. It isn’t everybody who thinks of others while he is thinking of self, and mighty few ever try. It' isn't everybody who goes through life returning good for evil, and outside of the preachers we don't know of a single one who tries. Now do you? ' Don’t forget that Christmas days are. again drawing near. Don’t forget that merchants in this town have the goods that you want to buy for those Christmas days. Don't forget that every dollar you spend with a local merchant remains in local circulation and enriches the community just that much. Don’t forget that every dollar you spend outside of this town remains outside and decreases the money in 10-« cal circulation just that much. Don't forget that an advertisement of a local merchant in this paper is an indication that the merchant is prepared to “make good” or he would not resort to publicity in soliciting your trade. Don’t forget the good advertiser is generally a “live wire," and that live wires are better than dead ones.

Do you Avant to make a clear saving of $25 to SSO on vour expenses between now and the first day of next January? You can do it' and this is the way you can do it. You will be making many purchases for yourself and your \imily for fall and winter purposes and for the Christmas - time. There is always some merchant in town who will do a little better by you han anybody else. When a merchant is able to do this he is keen to advertise and let the people know just what he can and will do. Your own cue is to read carefully each week the advertisements in this paper. They tell the story and the name of the merchant who makes the story. Read the ads.