Jasper County Democrat, Volume 19, Number 52, Rensselaer, Jasper County, 27 September 1916 — WHY ADVERTISING PAYS [ARTICLE]

WHY ADVERTISING PAYS

Everybody reads the ads and nearly everybody remembers what they read. Mrs. Jones remarks to Mrs. Smith that she simply must go to the store and get a new dress pattern, or a winter cortt, or possibly a new hat. Mrs. Smith hag read of the latest creations at some store and immediately springs her knowledge upon Mrs. Jones, who simply can’t resist the temptation to go and see for herself. Once there she generally /buys. .' .

Farmer Hankinson needs a new harness, or a plow, or some other implement for progressive farming. His neighbor has read the up-to-date ad of the implement house in the local paper and incidentally mentions that So-and-So carries a good article, which he is advertising quite heavily. This excites Farmer Hankinson’s curosity and he “just drops in to see it.’’ He, too, often ends with a buy. The woman s club, or the sewing circle, or the pink tea ladies get together and spend the afternoon or evening in gathering up stray bits of information. Anything that has attracted the eye. of any member comes in for discussion, and nothing is more dear to their hearts than those delightful things that ere advertised in the last issue of the paper. Of course, they all want to know all about them, and then they must see them, and in the end they buy them. Bill Doolittle wants a new overcoat, and the well written overcoat ad never gets by him. He drops in and looks over the coats of which the merchant has spoken so glowingly. They are as represented, and he buys. Yes, they all read the ads, and they talk about the goods they read about, and they buy when they are sufficiently interested ts talk about them. Of course advertising pays. Everybody knows it pays.