Jasper County Democrat, Volume 19, Number 49, Rensselaer, Jasper County, 16 September 1916 — Mail Order Men Prove Anew Advertising Pays. [ARTICLE]

Mail Order Men Prove Anew Advertising Pays.

The advertising manager of one of America's largest mail order houses recently told a large convention of advertising men _that his company maintains “a bureau whose dutj' it is to read, each week, the weekly papers from all over the country. “This bureau,” he said, “looks over these papers, and when it finds a town where the merchants are not advertising steadily in the local papers that town is immediately flooded with literature. “It always brings results far in excess of the same effort put forth in territory where the local merchants constantly use their local papers.—Chicago Tribune.