Jasper County Democrat, Volume 18, Number 90, Rensselaer, Jasper County, 9 February 1916 — Page 8 Advertisements Column 3 [ADVERTISEMENT]

WOODS’ MOBILETTE S3BO AUTOMOBILE It is not a Cycle Car nor does it look like a Cycle Car Mordecai Brown says “It is a pennant winner—it never fails to make a perfect all-the-year-round score.” “The cheapest transportation in the world.”

What Money, Brains and Perseverance Have Accomplished. No accomplishment in motor car construction has excelled the achievement of our improved newly designed 1916 model. In this superior small automobile we present a motor car that the public has been waiting for, and this includes all classes desiring twopassenger service at a minimum cost for maintenance as well as low first cost. No automobile on the market equals it for low cost in upkeep and no small automobile can be compared with It in classy appearance. The Automobile for Everybody Tills beautiful small motor car is one in which you can take your wife or daughter out with a feeling of justifiable pride. It attracts favorable notice wherever seen. It is the ideal motor car for shopping, visiting and doing errands; it is a boon to doctors, solicitors, contractors, etc.; it is a money saver in going to and from your office; it is the very Car that salaried people have been waiting for to enjoy the pleasure of m - toring at minimum cost and, withal, as a touring cat, it will go any place that a large automobile will go and many places that the larger automobile cannot go. Stronger Than Barge Automobiles When we make claims for this siypcrior small automobile, we know what we are talking about and we are prepared to prove every claim we make by users of this automobile in 14 different states and 7 foreign countries. Over two years ago we started out to build a cycle-car. We learned from experience that the principles of cycle-car construction were not practical excepting as to the tread. We immediately turned our attention to the development of a car that would combine all of the essential principles of standardized automobile construction, built to conform to the only practical feature of the cycle-car—the convenient and economical 36-lnch tread, many months’ experimenting and testing, we perfected our present hi£h-grade automobile. This construction has more relative strength than large automobiles, it has greater relative power than large automobiles. It contains all the tried and proven standardized essentials of high-priced automobile construction and, in addition, it provides economies and conveniences obtainable only through 38-inch tread construction. Note These Specifications Particularly. Four cylinder 18 If. water cooled motor; sliding gear transmission; full floating rear axle; drop forged “I” beam front axle; drop forger steering knuckles and levers, etc.; front springs semielliptic; rear springs 3-4 elliptic; pressed , channel steel frame; leather faced cone clutch, with spring Inserts; shaft drive with only one universal coupling; simple and economical carburetor; Bosch magneto; self-contained oiling system with splash; wire wheels; 28x3-inch Goodyear tires; left-hand drive; 101-inch wheel base; 36-inch tread; ten (10) Inch

road clearance. This construction provides greater strength per weight than heavy automobiles. Compare these specifications point by point with those of any other automobile regardless of price. • Economy, Convenience and Efllciency. As to economy, this classy small automobile saves in first cost; it saves cost of tires; it saves In gasoline; it saves in oil; it saves in garage room; it saves in cleaning; it saves in repairs; it saves in cost of parts; it saves in accessories; it saves in insurance; it saves in worry; it saves in time. Its convenience is emphasized by these facts: It is easy to start; it is easy to operate; it is easy to ride in; it is easy to keep in condition; it is easy to dodge traffic; it is- easy to own and it is easy to maintain. Its efficiency is proven by its highest power per weight; its greater strength per weight; its high speed with maximum safety and its standardized construction throughout. It is ideally “nonskid;” it cannot overturn in practical operation; it Is unsurpassed in “get-about-ability.” Bring a Motor Car Expert With You We respectfully Invite and urge you to bring a motor-car expert or mechanical engineer with you to our show rooms and examine our car from radiator to rear axle. If you have a friend in the automobile business, bring him with you. Don’t ask an automobile man what he thinks of Woods -.obilette, because he doesn’t know unless he has seen, and carefully examined our latest improved 193 6 model. The fact that we started out to build a cycle-car, over two , years ago, may leave the repression that the present Woods Mobilette is a cycle-car, but it is not a cycle-car; it doesn’t look like a cycle-car and it has none of the impractical features of a cycle-ear-—abso-lutely none. 50 Miles to a Gallon of Gasoline The only feature of the departed cycle-car contained in Woods Mobilette is the 36-inch tread and that is a big advantage, which we can positively prove to the entire satisfaction of anybody. The Mobilette lias been in operation, in every section of the country, for over a year. We purposely distributed It in rural sections first to give it a thorough test over all kinds of roads, before deciding on building it as .a permanent commercial product. The reports from Mobilette users all the country and the signed testimonials are the strongest endorsements of the practicability of the 36-inch tread that could possibly be imagined. These' voluntary endorsements carry with them remarkable enthusiasm as to tlie superior efficiency of the 36-inch tread over,rough, sandy, muddy, icy and hilly roads. City users are just as enthusiastic. The Mobilette will positively go any place that a 56-inch tread car will go and many places the the heavy, cars cannot go. Not only are Mobilette users enthusiastic over the 36-inch tread, but they

are strong in their praise of the economy in up-keep, reporting 45 to 52 miles to a gallon of gasoline. A Wonderful Engineering Feat The engineering achievement of our factory management in commercializing the thirty-six (36) inch tread will go down in history as the greatest accomplishment in motor vehicle construction up to this date. The Mobilette is not built on the cycle-car idea at all. r l ne ten-inch road clearance emphasizes this. The cycle-car idea is cast aside. Standard automobile construction methods are adopted throughout. The seating arrangement is “chummy" and sociable. It is practically side-by-side, but more convenient and more companionable than the seating of two persons on the same sent. The 1916 Mobilette is not a tandem seating arrangement. The "roomy comfort” of this seating arrangement will please you. It is ample for two adults and a removable emergency seat for a child, if desired. The Biggest Money Valne In Motor Cars The entire construction of the Mobilette is surprisingly satisfactory in yvery respect. It is the best mopey value in the njotor vehicle field—s3Bo.oo fully equipped. The side curtains and windshield. which are included in the equipment, at $380.00, make the car practically wind and cold proof and give it a limousine effect. No extra charge is made for the wire wheels. Self-starter and electric lighting equipment can be installed if desired, at a nominal cost. We Challenge Anyone to Point Out a Single Defect We want you to bring any motor car expert or mechanical engineer with you and we don’t care what ear he is interested in; we are willing that he shall pass judgment. If you are negotiating for any other car, bring the salesman of that car with you to our show rooms and we will treat him courteously. If he is fair and honorable he will tell you that the Mobilette is without a fault. We challenge any man to point to a single defect in the Mobilette. The great engineering achievement of adapting all of the essential principles of standardized automobile construction to the convenient and economical 36-inch tread cannot be understood without seeing the Mobilette and riding in it. It is this accomplishment that makes the Mobilette the most economical automobile on the market. Here is the salient feature; the Mobilette reduces the cost of maintenance in proportion to the load It carries. The Mobilette is strong, sturdy, durable, efficient, serviceable and economical. It is the cheapest transportation in the world and that is the only “thing “Cheap” about it, excepting the low first cost of S3BO. It is not cheaply constructed nor Is is "cheap looking.” It is a beautiful, dignified, classy,, small automobile.

WOODS’ MOBILLETTE CO. 2017 Michigan Ave., Chicago MOTOR SERVICE COMPANY Rensselaer, Indiana