Jasper County Democrat, Volume 17, Number 98, Rensselaer, Jasper County, 17 March 1915 — WHY PEOPLE READ THE ADVERI TISEMENTS. [ARTICLE]

WHY PEOPLE READ THE ADVERI TISEMENTS.

Suddenly ask twenty people why they read the advertisements in this paper every week, and fifteen out of the twenty will probably hestitate, and stammer, and become more or less embarrassed before they can call to mind the real reason why they read the ads. People The Democrat and read it for two very simple reasons -—they want to know the news of their home community, and they want to know the commercial advantages that are placed before them each week in its advertising columns. The Democrat goes out twice-a-weejs to air-enlightened people—tp a people who are accustomed to think' and act for themselves- to a people who know exactly what they want, and want to know where, they can get it, " , Hence the natural course for them to pursue in their search for information is to turn to the advertising columns of The Democrat. * The live merchant knows this—recognizes the fact that he is catering to a people of high mental attainments, and shapes his business policy to meet their commercial desires. Such merchants live, and prosper, and grow with the community. Their advertisements iare constantly placing the desirability of their goods before the buyer, and the merchant is thus brought into contact with the buyer through the medium of his advertisement. The information contained' in the advertisement ‘saves—the buyer the time of chasing from place to place in search of some article of which he stands in need. It thus becomes a time saver to the buyer, and an impulse which spurs him on a constant perusing of the advertising pages of the paper. ■> This habit of reading the advertisements is growing upon the people day by day, for the public realizes that it is the one and only sure

means of reducing the “killing of time” to a minimum. These are strenuous days, and time is money,; and the well written advertisement becomes a thing of great value to the consumer as well as to the seller.. Aii d of. 1 ate yea r s the eb ns ume r has become educated up to the standard of expecting the merchant who wants his trade to talk to him through the medium of his adverii '•mmi in the local paper. And the merchant who talks thusly does the business.