Jasper County Democrat, Volume 17, Number 79, Rensselaer, Jasper County, 9 January 1915 — Page 6 Advertisements Column 2 [ADVERTISEMENT]

Doing What the Ad Man Told Ds

He says he knows you’ll come into our store and buy at our Under Price Cash Sale if we give you a bargain opportunity of an entirely new sort — one you have a I ways wanted and never had before. Here’s What He Told Us To Do: “Mark your stock very carefully —instead of the usual straight cut on the whole of a line of shirts or clothes, markjach lot separately." - “Folks are not like sheep, and what's a bargain for one is not to another. A $4.00 shirt at $3.00 is a splendid value to the fellow who likes that one pattern best — but to another it’s dear at any price.” “Here’s a lot of suits that have not sold very well. But they are made of the finest material, they are in good style and somebody will find in them just what he wanted. Mark them right down below cost if necessary. The customer • has a right to a good, discount on lots that haven’t been among the most popular.” “Now here’s a lot of odds and ends—short sizes, and so forth — you don’t want them on hand when Spring goods come, so clean 'em out by making the price attractive.” “Those seasonable lines over there are still in demand but you can afford to reduce the price because two months have gone and the purchaser gets that much less use of his purchase. He’s entitled to a price that represents the real worth of the goods, “Now arrange your stock so people can find what they want, easily. Mark old and new prices plainly. Put some of the best values in your windows. Have lots ‘of cards to help folks locate what they want and tell every clerk to be up on his toes every minute." “One thing more—tell everybody exactly what you are doing in the simplest and sincerest language. They'll come in and buy, because folks always respond to square-as-a-die treatment. We took the Ad Men at his word and did what he told us Come in and tell us if we did right. G. E. Murray Co Rensselaer, Ind.

We want to just give you an idea of what we are doing with Overcoats. * We have 10 men’s fancy overcoats, good style, sizes 34 to 42, sl2. -50 Oinnn to SIB.OO, now... y t UiUU We have 15 Hart Shaffner and Marx 52 inch convertible collar overcoats, were SIB.OO ’.™' ”■ $ 12.50 We have 18 good overcoats regular price from $5.00 to 10.00, sizes 12 to 17 An *yr years, your choice.. J, f'J) We have 10 child’s overcoats sizes 3 to 6 years, priced S3OO to 6.00, An rn now v uZ.OU Fur Coats and dozens of other coats to sell at a prige that makes buying worth-while. Here are 25 splendid all-wocd suits, sizes from 34 to 42, sls to SIB.OO values. The ad man says sell these A | A fft for . $10.50 Eleven of our best Hart Shaffner and Marx suits, sizes 34 to 38, priced from $20.00 to 22.50. If your size A | n r ft here take one at... I ZivU We have for men who wear these sizes, 14 suits, sizes 32 to 34, were from SIO.OO to 15.00, your choice AA r n for ............... Ob.JU We have 19 Boys’ Knickerbocker suits, sizes 8 to 16 years, were $3.50 to A A if 5.00, sale price. . . . OZ«T*U And 23 strictly all-wool Boys’ Knickerbocker suits., sizes 9 to 16 years, regular priced $6.00 to 8.50, sale An Eft' price ........ VU.JU Some Specials in the Rug Department. 1 Rug size 8-3xlo-6 ftft regular 10.00, sale p OO,UU 2 Rugs size 8-3xlo-6 Qft ftft regular 12.00, sale p OQ,(J(J If you can use the size they are great values. . . We will give % off the regular price on the following Rugs: 3 Rugs, size 9x12, regular $16.50. 18.00, 25.00. 3 Rugs, size 11-3x12, regular $20.00, 25.00, 27.50. You should look them over.