Jasper County Democrat, Volume 17, Number 14, Rensselaer, Jasper County, 23 May 1914 — Just Between Ourselves and The Lamppost [ARTICLE+ILLUSTRATION]

Just Between Ourselves and The Lamppost

By MOSS.

THIS is a little heart to heart talk. It’s meant for the business men of this territory, for those who advertise and for those who ought to.

Friend, you must make your customers buy from you MENTALLY before they purchase In ACTUALITY. > You must arouse and interest the mind before you can reach the pocketbook. Thought precedes action. Make the FAMILY CIRCLE a SHOPPING CENTER. First go after the money spent mentally by the fireside. Get your selling story ready for the psychological buying moment. Make it as effective as you know how. Give it a PUNCH. Make every feature a VITAL FACT. List the DETAILS. The people want to know all you have to say. Tell the WHOLE story. Hammer your persuasion home. The results then lie between your competitor and yourself. Remember, this newspaper takes you into the homes of the BUYING class of people. You can tell your story where it will do the most good, Tell it the WINNING way. We’ll help you put ZING into your copy if you want us t<J.