Jasper County Democrat, Volume 16, Number 82, Rensselaer, Jasper County, 14 January 1914 — GREAT ADVERTISING YEAR. [ARTICLE]

GREAT ADVERTISING YEAR.

AH ’Ve l ’vspu}>er Records Will Be Broken in 1911. 7'.e year 1914 is going to be the greatest year for newspaper adver-•i-ip- since the first .icwspaper came off the press’. ■'v.*:y plan for future advertising and publicity on the part of national advertisers .begins- 7 with newspaper advertising—and many include no other kind. I The “real day of the newspaper” is dawning’ The immediate results from newspaper advertising—-tangi-ble and intangible-—are appreciated now as never before. Financial restrictions caused many advertisers to more carefully analyze expenditures and more closely watch results during the past year than ever before. i These conditions proved a godsend for the newspaper, demonstrating their real worth under the critical test of economy. The newspapers “delivered the goods!” The Fourth Estate is. realizing constantly increasing benefit from the great recent interest in newspapers. i Advertising managers of large national accounts, advertising agents throughout, the country and others interested in present-day advertising are eager and constant readers of the Fourth Estate to keep in touch with newspaper conditions and changes, that they may keep their fingers on the newspaper pulse. They are interested as never before. During the past week the Fourth Estate has received communications from only a small percentage of its advertiser readers, but even they, alone, said they would place an aggregate of more than $10,000,000 worth of advertising in newspapers during 1914. 'V<> bespeak for our friends and readers a very prosperous, healthful and happy New Year, and take our hat off to usher in 1914c—The Newspaper Advertising Year.—Fourth Estate.