Jasper County Democrat, Volume 15, Number 69, Rensselaer, Jasper County, 30 November 1912 — We All Read ’Em. [ARTICLE]

We All Read ’Em.

Albert B. Kelley, an advertising expert of Philadelphia, sat In the Markham club, turning the seventy or eighty i, pages—mostly advertising matter—of a weekly. "Advertising Is such an art,” he shld, "that many people actually buy periodicals as much for the advertisements as for the reading matter.” Mr. Kelley smiled. "I sat In an editor’s office the other day,” he continued, “when a poet entered.

‘“Glad to see you’ve accepted that sonnet of mine,’ the poet said, feverishly pushing back his long hair. *1 do hope it will be widely read?’ ‘“lt’s sure to be,’ said the editor. ‘lt’s sure to be. I’ve placed It next to one of our most striking ads.’ ”