Jasper County Democrat, Volume 15, Number 35, Rensselaer, Jasper County, 3 August 1912 — Makes the People Think. [ARTICLE]

Makes the People Think.

It is related that when President Vail of the American Telephone and Telegraph Company announced that he intended/ to 'spend $250,000 in an advertising campaign some of the directors objected and said: “Wh#, everybody know? about the telephone.” To this Mr. Vail replied: “Everybody knows about it. yes; but everybody doesn't think about It.” He spent the $250,000 and the company’s gross business, increased $750,000 that year. There is a world of significance in that little anecdote and it is all the more valuable because of the magnitude of the corporation concerning which it is told. No business is so large that, if it is an honorable and meritorious affair, it won’t be benefitted by having the attention of the great public directed to it, and new thoughts stirred up about it. Nothing so focuses public attention as that which is represented Jo it every week in constantly varying forms. And this can be done only by the newspaper.—Philadelphia Record.