Jasper County Democrat, Volume 15, Number 20, Rensselaer, Jasper County, 12 June 1912 — Page 4 Advertisements Column 6 [ADVERTISEMENT]

NOTICE TO SUBSCRIBERS Under the postal rales we are given but a limited time to secure renewals of subscription, and unless renewals are made within the specified time we must cut the name of the subscriber from our list. We want to retain all our old subscribers, and to this end we ask you to examine the date on the label of your paper and, if i n arrears, call and renew or send in your renewal by mail. Unless you do this we have no alternative in the matter but must drop your name from our list at the expire ation of the time limit given us by the postal rules to secure renewal.

T— I" “ Advertising Talks |

“PEPPERY PARAGRAPHS” c The merchant who “takes everything as it comes’* doesn’t take much. Success is not measured In feet, but by head and heart. The time to prove yourself a real merchant is when times are bad —anyone can sell goods when business is good. Try as hard to please customers as you do to get them to come to your store. People won’t buy at your store unless there is some better reason than that you want them to. Where prices are fairest and goods the best, it doesn’t make much difference to most people what church, lodge or political party the merchant belongs to. i The only genius required for success In business is the genius for hard work. You’ll gain far more by co-operat-ing with competitors than by fighting them. If you give all the attention you should to your own business yov’ll have no time to work against another’s. The surest way to keep customers is to make it so profitable for them to trade at your store that they'll lose money to leave. \ Some merchants conduct their •tores as though one sale is all they ever expect to make —and it generally is—to the same person.