Jasper County Democrat, Volume 15, Number 19, Rensselaer, Jasper County, 8 June 1912 — MERCHANTS MUST ADVERTISE [ARTICLE]

MERCHANTS MUST ADVERTISE

Every Issue of Local Newspaper Should Contain Some Mention of His Goods. business man in any town slrbuld allow a newspaper published in bis town to go out without his name and business being mentioned somewhere in its columns, says an exchange. This applies to all kinds of business—genral stores, dry goods, , groceries,, furniture dealers, manufac- I luring establishments, automobile ,i dealers, mechanics, professional men, j in fact all classes of business men. ■ This does not mean that you should have a whole or half or even a quarter of a page ad in every issue of the paper, but your name and?, business should be mentioned if you do not use more than a two-line space. A stranger picking up a newspaper ! should be able, to tell just what kind of merchants the town has by a glance a •he. advertising. This is the best possible town advertising, .1 The man who does not advertise his business does an injustice to himself and Ins town. He is the man who expects the newspaper to do the most free boosting for his town. The man who insists on sharing the business ; that comes to a town but refuses to j advertise his business is not a valu- j able addition to any town. The life ' of any town depends upon the live, wide-awake and liberal advertising business men.