Jasper County Democrat, Volume 15, Number 17, Rensselaer, Jasper County, 1 June 1912 — Overlaudation Poor Advertising. [ARTICLE]

Overlaudation Poor Advertising.

A. L. Gale, president of the Omaha Ad club, gave an interesting psychological lecture to that organization at its weekly meeting in the Paxton hotel the other day. He explained many magazine and local advertisements and commented upon them, explaining the good points and bad points principally from a psychological and visual viewpoint. He told how good advertising agencies sent their men into the various fields to study the proposition to be advertised and dwelt at length on the value of the advertiser’s first-hand information of the subject he is handling. - In advertising psychological terms he discussed negative and positive suggestion, showing how the positive and pleasant suggestion in an advertisement had the greatest power of appeal. The overlaudation of goods, he said, Is one of the most serious mistakes the ad writer can make.