Jasper County Democrat, Volume 15, Number 14, Rensselaer, Jasper County, 25 May 1912 — REAL ESTATE ADVERTISING [ARTICLE]

REAL ESTATE ADVERTISING

Forty Dollars Spent by One Firm Brought Over Two Hundred Clients. Does newspaper advertising pay? Before members of the Denver Ad club at their regular weekly luncheon held at the Albany hotel, P. D. Whittaker, secretary of the club, gave conclusive proof that it does. Mr. Whittaker stated that desiring to Inaugurate an advertising campaign for a real estate client, he had made a study of the matter. After watching closely for the real estate “ads” in the Sunday papers of Denver for four weeks, he said that op the Monday morning following the fourth Sunday he statldned men at the office entrance of four of the large real estate firms of the city to count the number of prospective customers who responded to the “ads.” This was the result, he said: The firm that spend S4O for advertising received over 200 Inquiries. One that spent $35 received 187 visitors. Another that spent S3O had 173 callers, while the firm that spent only sl4 received only 87 answers. Other speakers declared that newspaper advertising coupled with outdoor signs bring sure results. Real estate men were urged to use display advertising in preference to classified "ads” if they desired to secure results on a broader scale.