Jasper County Democrat, Volume 15, Number 14, Rensselaer, Jasper County, 25 May 1912 — Page 4

HAPPENINGS OF A WEEK

Latest News Told in Briefest and Best Form.

Washington Sweeping charges of Incompetency in the management of the White Star steamship line, strong denunciation of a number of the members of the “pick up” crew of the Titanic and severe arraignment of J. Bruce Ismay and other officials will be made in the report of the .United States senate subcommittee which conducted an investigation into the great sea- disaster, to be submitted to the senate, » ♦ ♦ President Taft lias ordered the action brought by the department pf justice in New York against the coffee trust to be suspended and all the papers dri the submitted, to the' department of state. This is the direct result of an angry protest made by the coffee trust. » • • The constitutional amendment for a six-year term for president with ineligibility for re-election was favorably reported to the United States senate from the committee on judiciary. The report was w ritten by Senator Cummins, a candidate for the nomination. * * * Senator Crawford of South Dakota introduced a proposed constitutional amendment to limit the terms of federal judges of the inferior courts to ten years. Terms of justices of the Supreme court of the United States would continue “during good behavior.” • • ■• >

Domestic Despite the countless reports from Europe that Charles Wyman Morse was near death’s door, the former ice king and convicted banker returned to New York from a three months’ trip, in Europe looking better and stronger than he ever did, his condition in striking contrast with that ■when he was pardoned by President Taft " *-* * * The, twelfth member of the jury! which will hear the evidence at Los ) Angeles, Cal., against Clarence Dar-i row and decide ultimately his inno- i cence or guilt of the alleged bribery j of jurors in the McNamara case, was ! accepted by both the state and defense. Judge Hutton, on motion of the chief counsel for the defense, ordered that a thirteenth juror be ’Chosen, to be used in case of emergency. • ♦ • Dr. Napthali Xmccock, pastor of the Hyde Park Methodist church, Kansas City, was elected bishop on the fifteenth 'ballot in the Methodist general conference at Minneapolis. This makes four new bishops elected with four more yet to be elevated to the Episcopacy. The other two we’re Rev. Dr. Theodore S Henderson, of Brooklyn. N. Y., and Rev. W. O. Shepard of Chicago. • • « Prof. Henry Samuels, a mail order doctor who it is alleged makes $12,000 a month selling a solution of sugar, salt and water as a cure-all, was arrested at Detroit. He had an office establishment requiring 25 stenographers and a number of business assistants. ~ '.

The roller towel, the common drinking cup and the public comb and brush are to be abolished immediately in Missouri and Oklahoma restaurants and hotels. This agreement was reached when the boards of health of the two states, the United Commercial Travelers’ association and the Missouri - Kansas - Oklahoma Hotel Men’s association met at Kansas City. •’ * % The twentieth annual convention of the National Railway Mail association was called to order in New Orleans by W. H. Chandler, president of the New Orleans division. The pay roll' of the Second battalion, Fourteenth infantry, stationed at Fort William Henry Harrison, amounting to $7,000, was stolen from a safe in the quartermaster's department at Helena, Mont. • • • Attorney General Wickersham has moved against the coffee trust, or Brazilian valorization scheme. In a petl tion in equity filed in the United States court In New York the valorization plan is declared to be a violation of the Sherman anti-trust law.

Pensiops or annuities up to SSOO for every disabled minister of the Presbyterian church in the United States of America, corresponding in amount to the beneficiary'a--term of service, were authorized by the general assembly of the church at Louisville, Ky. With delegates present representing probably half a billion dollars’ capital, the seventh annual convention of the Natural Gas Association of America was .opened at Kansas City. Many easterners will deliver addresses at the three days' session.

LONDON DOCK WAR ON

HUNDRED AND FIFTY THOUSAND MEN ARE TO STRIKE. Transport Workers Vote to Walk Out In Support of Lightermen—Will Tie Up Shipping. London, England, May 24.—The national executive committee of the Transport Workers’ federation has decided upon a general strike in support of the Thames lightermen in their dispute with their employers, and also to enable tiffi federation* to endeavor to adjust, its own grievances. It is asserted that the strike will tie up shipping traffic completely. Representatives from every port in the United Kingdom were present at the meeting of the federation, and a resolution was unanimously adopted to quit work owing to the alleged boycotting of members of' trades unions and the “deliberate breaking of agreements by employers.” No fewer than 150,000 dockers, car ■men, lightermen, laborers and others connected With the docks will be immediately involved in the strike, and the entire transport work of the port of London will be brought to a standstill. Any attempt io divert traffic to other ports of the United Kingdom will be a signal for the spread of the disaffection. Work at some of Uie London docks is paralyzed and vessels laden with foodstuffs are unable to discharge their cargoes, wihile, perishable food Is rotting in warehouses.

ELECT M'CONNELL A BISHOP

President of DePauw University Advanced to the Episcopacy by Methodists on Twenty-First Ballot. Minneapolis. - Minn., 'May 24.—Dr. Francis J. McConnell, president of De Pauw university, Greencastle, Ind., "as elected a bishop on the twentyfirst ballot late last night. He received 552 votes, with 500 necessary to a choice. President McConnell was born in Trinway, 0., August 18, 1871. He was educated at Ohio Wesleyan university and Boston School of Theology. His pastorates have been principally in the state of Massachusetts. He has been president of DePauw university since March, 1909.

SLAYER SENTENCED TO DEATH

Lawrence L. O’Brien to Pay Penalty for Killing Dr. Clark, American Dentist, in Mexico City. IMexico City, May 24.—Lawrence L. O’Brien was sentenced to death for the murder a year ago of Dr. Hall P. Clark, an American dentist The murder was the outcome of a quarrel between the two men in the dentist’s office. Both men had lived here for several years. Dr. Clark was a native of Cairo, 111.

THE MARKETS.

Chicago, May 23. Open- High- Low- Clos- ” heat— . ing. est. est. fng May .......1.16% % ].p;% 1.16 i l6 July .......mil 1.11% i.iov r%l n Sept- .1.05%-G% 1.06%-% 1.05% 1.0 Q% Corn— Ma y ...82%-2 .82% .81% , 81% July .........77% .77% .76%-% .76% ' Sept. .74% .74—. .74% Oats— Ma >' -53%-4 .54% .53% .53% July 50%-% .51% .50% 50% Sept. 42% .43%-% .42% .42% Grain, Provisions, Etc. FLOUR—Market firm; winter wheat patent Jute, [email protected]; winter wheat’ straight, [email protected]; winter wheat, clear jute. $4.204i4.40; spring wheat, choice brands, wood, $6.50; Minnesota, hard patent, jute, [email protected]; Minnesota, hard patent. straight, export bags, $4.-9047X5.10; first clears, [email protected]; second Clears, $3.30473 40' low grades. $8.10@3,25; rye, white, per brl' jute. [email protected]; dark, [email protected]. New York, May 23. WHEAT—Firmer. good trade; No. 1 northern, spring, $1.27%; No. 2 red, $1 No. 2 hard, $1.23; Np, 1 Manitoba, $1,15; May,. $1.28%; July, $1,15%; September," $1.09%. CORN—Sfady; quotations nominal; No • 86%@90» ;. ■ OATS—Firm.’more active. No. 2 white, «2c; standard. 61%c; ungraded, 614765 c. BARLEY—Steady; malting. [email protected].

Live Stock. Chicago, May 23. CATTLE—Choice to fancy steers. $8.9048 9.40; medium to good steers, [email protected]; inferior to fair steers, $6.10477.20; fat cows and heifers. [email protected]; canning cows and i heifers, $2.40474.25;. natfve bulls and stags, [email protected]; feeding cattle, 600471,000 lbs., [email protected]; fair to fancy veal calves, $7.65@ 9.25; heavy calves, [email protected]. HOGS —Bulk of sales, $7.60477.80; heavy butchers, 24047300- lbs., [email protected]; light butchers, 19047230 lbs., $7.65@7,80; llfiht bacon, 16047190 lbs., [email protected]; light light, 130 @155 lbs.. [email protected]; heavy shipping. 250@ 350 lbs., [email protected]; heavy packing. 2000400 lbs., $7,[email protected]; rough, heavy packing. $7.35 @7.55; light mixed, 17547200 lbs,, $7.40477.65; poor to best pigs, 60@135 lbs.. [email protected]. East Buffalo, N. Y., May 23. CATTLE—Market fair and steady; prime steers, [email protected]; butcher grades. [email protected]; calves, cull to choice, $6.50@ 9.50. 11 ' 1 : SHfcEP AND LAMBS—Market slow, 10c lower: choice lambs, $8.50478.75; Cull to fair, $6.5008.00; yearlings, [email protected]: sheep, $3.00416.25. ~ HOGS-«Market active. s@loc higher: Yorkers, $7,904(8.05: pigs, $7.30; mixed, SB.OO @8.10; heavy, [email protected]: roughs, [email protected];, stags, [email protected].

Omaha, 'May 23. CATTLE—Native steers, [email protected]; cows and heifers, $3100@7,60; western steers, [email protected]; Texas steers, [email protected]; range cows and heifers, $3.50@6,25; canners, s3.o'' @5.00; Stockers and feeders, [email protected] calves, $4,2508.25;’ bulls, stags, etc., $4.40(_ 7.00. HOGS—Heavy, [email protected]; mixed, $7,404, 7.50; light, [email protected]; pigs, [email protected]; bulk Of sales, [email protected]. SHEEP—Yearlings, [email protected]; wethers, [email protected]% ewes, $5.2506.50; lambs, $7.60® 8.50.

RUSH U. S. MARINES TO COBAN WATERS

Seven Hundred and Fifty Now on Way. TROOPS PREPARE TO EMBARK American Government May Be Forced to Intervene In (eland Republic Owing to Serious Negro Uprising. Washington, May 24. —The gunboat Nashville has received orders to hurry from Santo Domingo to Guantanamo, where she will reinforce the Paducah and the Eagle, now at that point. Seven hundred and fifty marines were hurriedly embarked aboard the transport Pralre at the Philadelphia navy yard and are now speeding for Cuba. .. ■ ■. l

Troops Ready to, Embark. An army of 5,000 men thoroughly equipped for an arduous campaign in the tropics is being made ready to embark aboard five transports at Newport News, The hasty preparations for armed intervention in Cuba, followed one another in quick succession. In a statement issued the state department expresses the belief that the negro insurrection was organized for the express purpose of provoking intervention by the United States. It states further that the Cuban military authorities admit that the situation is serious. " Convinced hat the American government will be forced ,to intervene, the army war., college and the general staff is now hard at work upon a plan of campaign that embraces the entire eastern end of Cuba. As former governor general of Cuba, Maj. Gen. Leonhrd Wood, the chief of staff, Is thoroughly acquainted with the country over which American troops must be sent. ‘

Haitians May Join Cubans. Fear was expressed by a high officer of the war department that unless the rebellion is crushed immediately the malcontent negroes in Haiti will cross the narrow strip of sea that separates their island from Cape Maisl and join In the war. Nearly all of the negroes in eastern Cuba are related by blood to those of Haiti. Most of them speak French as well as Spanish. It Is stated in Washington that if United States troops go into Cuba they will remain there indefinitely, and perhaps for all time. Regard Situation as Serious. Havana, May 24. —Disorder growing out of the uprising of negroes continues throughout the republic and with the ranks of the rebels swelling hourly the situation is regarded here as extremely serious. 1 The government has begun the recruiting of volunteers for duty against the rebels. The cruiser Patria started for the province of Oriente carrying 400 troops.

HOUSE PASSES CANAL BILL

Measure Prohibits Railroads From Owning Any Stock in a Com- 1 peting Steamship Line. ' ~ • Washington, May 24. —After the adoption of the Doremus amendment providing that American vessels engaged in the coastwise trade of the United States, shall have free use of the canal the house passed the Panama Canal Mil. The measure provides for the amendment of the Interstate Commerce act so as to prohibit any railroad from owning stock directly or indirectly in a competing steamship line. ' The bill also provides for a form of government for the canal zone, which is to be directed by a governor appointed by the president and confirmed by the senate. ’ District and magistrate courts are also provided.

BAD MEAT IS SENT TO NAVY

Sailing of Prairie Delayed While U. S. Inspectors Pass on Diseased and Unfit Supplies. Philadelphia, May 24.—The rejection of 20,G00 pounds of diseased, filthy, dirty and underweight beef by government inspectors caused a delay of four hours in the sailing of the scout cruiser Prairie, '‘which has been ordered to proceed at once with' 1,000 marines aboard to Guatanamo, Cuba. The navy department instructed Commander Scales of the Prairie to proceed without, taking on additional meat supplies. On board the Prairie there was only 9,000 pounds of fresSh beef with which to feed more than 12,000 men during the stay at the island, which may last for several weeks.

bar Women from pulpits

Presbyterian General Conference Opposed to Fair Sex Even as Candidates for Ministry. Louisville, Ky., May 24.—Women will not be allowed as ministers* to fill the pulpits of the Presbyterian church In the United States of America. The commissioners of the general assembly sb decided by vote. In fact, they put themselves on record as being opposed even ts the consideration of women as candidates for the ministry. Appreciation of the work of women for the church Was expressed in the resolution adopted.

STATE HAPPENINGS RECORDED IN BRIEF

NEWS ITEMS FROM ALL OVER < INDIANA. PENSION FORGER TO PRISON Anthony E. Hert Returned to Indianapolis From Louisville, Is Sentenced to Two Years an Hour After Arrival. Indianapolis, May 23—Anthony fe. Hert, formerly of Martin county, who forged signatures to pension affidavits and later tried to bribe a federal agent, arrived in Indianapolis from Louisiana “to make a clean breast of it." and within an hour he had been sentenced to the Leavenworth prison for two years. Hert.

i who came to District Attorney Miller’s office to see if he could “square matters," did not know that an indictment had recently been returned against him He was arrested in the office of [the United States attorney. The sentence of two years in prison evi- , dently was a blow to Hert who had ' left bis wife and two small children in Louisiana with only two dollars to ■ take care of them until his return. He burst into violent weeping when sentence was pronounced. One unusual phase of the case is that the claim of Hert for a pension is believed to be meritorious. He served three years in the Regular army, being a sergeant in Company C of the One Hundred and Seventeenth regiment. He put in a claim last year for a pension for permanent disability caused by malaria and rheumatism contracted while in the service. The claim was returned with information that there was one link in medical attendance missing. To fill in the gap, which was actually for a time he had no medical attendance, he filled out a certificate of a physician, signed the physician’s name, forged the signature of a notary, affixed a seal and sent in the affidavit.

Cat Is Mother to Rabbits. Columbqs. May 23.- A daughter of Henry Hallway, a wealthy farmer near here, found in a hen’s nest a Maltese cat, which the family had missed for several days. With the cat were three small kittens and two small rabbits, to which the cat was giving every motherly care. It is supposed that the cat, on one of her rounds for food, found the rabbits and believing they were motherless, adopted them and took them to the inest, where she gave them equal attention with her kittens. The cat will be permitted to continue mothering her illassorted family. Catch Alleged Auto Thief. Lafayette, May 23.—W. L. Moore, who is alleged to have driven Dr. E. Ruschlis’ automobile away from his office in the business center of Lafayette, was captured at Pekin, Ilk He is charged with committing a burglary there and the auto was found in a garage. The local police and the sheriff have been scouring the country for three days in search of Moore. They traced him to Fowler and then lost track of him. The auto- is valued at $2,000. When arrested Moore gave the name of Ray Shaier.

Baby Strangled by Hanging. Nashville, May 23—When Mrs. Theodore Rose went to look at her children, who had been left asleep in bed. she found Frances Rose, eight-months-old baby, hanging between the wall and the bed railing, its chin was over the railing of the bed and the back of its head against the wall. It had strangled to death. Coroner Prather, who Was hurriedly called, pronounced it accidental death.

Thrown Under Roller; Die*. Franklin. May 23.—Andrew Smith, one of the wealthiest men in. Johnson county, was killed when his team became unmanageable and ran across a field into a fence, throwing him forward in front of a roller, which crushed him to death. Mr. Smith was the largest taxpayer in his township. He was sixty-nine years old anil is by three sons'and two daughters. Confesses Part In Killing. Marion, May 23. —A message from Rugby, N. I)., where Ralph E. Broom, one of the alleged murderers of Wade Robinson, Landesville merchant, is under arrest, states that Broom confessed to Sheriff Tony George of Marion that he took part in the crime and that he implicated his. cousin, W. O. Allison, who is sought by the police. '*•

Father Mesjsmann Passes Away. Laporte, May 23—Rev. Father An- ,> thony Messman, a priest of the Catholic church since 1870, when he was ordained by Bishop Luerz of the diocese of Fort Wayne, died at his home in this city, aged seventy-three years. Father Messmann was pastor of Catholic churches in Logansport, Fort Wayne and Kentland, coming to this city in 1896. Corn Causes Fatal Gangrene. Hagerstown, May 23.—Daniel HI- ' rich, age seventy-five, is dead at his farm home here. A corn formed on the second toe of the right foot and became fastened tp the bone, when gangrene set in, causing death. He leaves five daughters.

H head notices wJI be published for 1-cent-a-word for the firw. "£, e AV on ’ 1 fc _cenl P er word for each additional Insertion. To save book-keep-ing cash should be sent with notice. Nc notice accepted for less than 25 cents, but short notice* coming within the above rate will be published two oi more times, as the case may be for 25 cents. Where replies are sent in The Democrat's care, postage will be charged for forwarding such replies to the adver tlser.J FOR SALE For Sale—A good 16-foot store counter.—THE DEMOCRAT. For Sale— A swinging typewriter stand to attach to desk.—THE DEMOCRAT. For Sale—Nice Sweet Potato plants, 1 mile south of Parr - HARSHBARGER & CHUPP. Eggs For Hatching— Barred Plymouth Rock eggs for sale by M. I. ADAMS Rensselaer. « ts

For Sale— Fifty bushels white -ec-d corn.—JAMES A. KEISTER, Remington R-3, phone 528-H. 1" <>r Sale—A good six-room house bn 3 lots, well located. Cheap if taken at once.—PHONE 14 7. m 27 For Sale— Good 8-room house with 5% lots 50x150, good new barn; $1,850, on Elm street.—H DAVISSON. Bee Supplies For Sale— Sections, starter, hives, and everything in the bee supply line.—Phone 518-A or address JOHN KOLHOFF, Rensselaer. Ind. jyj For Sale— -Eggs from those nice White Wyandottes of Mayhew’s SI.OO for 15, $5 per 100.—ARIHIR MAYHEW, Rensselaer, R-3, Mt. Ayr, phone 29-H. For Sale—Rose Comb Rhode Island Reds; first prize pen at Rensselaer poultry show; Ist, 2d, 3d and 4th prize pullets in pen. Eggs 75c for 15. —GUS YEOMANt, Rensselaer, R-3, phone 78-C, Mt. Ayr. For Sale— Bo acres of land in Keener tp„ fair improvements, for quick sale only $26 per acre; half cash, balance on time.—HARVEY DAVISSON, Rensselaer, Ind.

For Sale— The Democrat has for sale several good, well-made counter drawers, about 20x30, 8 inches deep, walnut front, with pulls. Will be sold at 50c each singly or in bulk. For Sale— Lot 75 ft. front, with a fine modern residence, located right up town, with electric lights, city water, bath, toilet, and good barn. $2,200. Easy terms.—-H. DAVISSON. For Rent— The third floor hall in The Democrat building, 25x75 including two ante-rooms at rear. Fine light room suitable for lodge purposes or for light manufacturing, such as shirt, averall or sun-bonnet factory. Will lease for term of years.—F. E. BABCOCK. Nice eight room, two-story house city water, electric lights, two lots, small barn, on improved street, cement sidewalks, sewer, etc., all paid for. Is now rented at $lO per month. This property is almost new and is a bargain at the price |l,500. HARVEY DAVISSON. For Sale— s acres 40 rods from city limits, on stone road, R. F. D. A good small house, good well and fenced with woven wire. Will sell at a bargain if sold soon. M ill also sell in five or ten acre lots any part of the Monnett 80 acres, being on the west side of gravel road, half mile of city limits. Price $165 and up.—G. F MEYERS. Farms For Sale— l have a number of farms for sale in different parts of this county and adjoining counties, and I have made up my mind-* to devote my time to the business Therefore if you have any farms or town property to sell or trade give me a chance and I will give you a square deal.—JOHN O’CONNOR, Ex-sherift Jasper county, Knlman, Ind.

Pulleys and Shafting—The Democrat has for sale very cheap the following, all in excellent condition: 5 feet* 1 11-6 in. shafting. 1 4-cone pulley 13 to 18 inch bones, 3 in. face to each cone. 1 2-cone pulley 16 to 18 inch cones, 3 in. face to each cone. 1 14 inch pulley, 8 in. face. 1 10 inch pulley, 6 in. face. (All the above are iron pulleys fpr 1 11-16 shafting.) 110 inch wood pulley, 5 in. face. 1 6 inch wood pulley, 4 in. face. 2 15 inch iron pulleys, 2 in. face. The above will be sold separately and at almost your own price, as we have no use for them since installing electric power.-—THE DEMOCRAT. ■ ■ _ . V

WANTED • Wanted!—Parties desiring to sell their farm or town property to list same with me.—HARVEY DAVISSON. Wanted—Teams to plow by the acre for corn. Call or write as soon as possible.—JQHN O’CONNOR, Kniman, Ind. M anted—Single or married man to work on farm. Steady work.—EARL SAIDLA, Rensselaer. m 25 " anted—A man with team to buy eggs in Surrey neighbor'hoou. —RENSSELAER PRODUCING CO., Rensselaer. m3O

Wanted— Several more to join our excursion party June 4 to the Lower Rio Grande Valley of Texas. For special excursion rates, etc write or call on ELMER GWIN Rensselaer, Ind. ’ Storage— l have rooms for light storage on second fiodr of The Dem ocrat building.—HAßVEY DAVISbuN. Ladies, Attention— “ Salome,” the woader of 19th century for washing, can be had at Long’s drue store, or of the agent, Mrs. w N Henkle, R-2; price 10c a bar or 3 bans for 25c. Try it once and you will never do without it. s1 q Wanted— To rent for next year a good farm of about 300 to 350 anT'h i Ha ' r plenty of teams, tools' and help. For further information call foreman concrete tile factory or address JOHN HALSEMA, Rensselaer’ lad - m2B financial Farm Loans— Money to loan on farm property in any sums up to SIO.OOO.—E. P. HONAN. P * fl a thnf Without Delay HI Illi ithout Commission UU lIIV J Without Charges for H' . W. H. PARKINSON.

Rosebud Farm and Mill, two ' ’ ? miles east of Parr Phone 507- ” .. B (Jasper Co.) Rensselaer Ex- ” •• change, P. O. Parr, Ind. ” 4* * * .. For Sale—Some good serv- ’ ’ ” iceable Duroc Jersey and O. • ” I. C. boars; Younger stock of • • either sex. Pedigrees fur- “ .. nished. • • ” —AMOS H. ALTER & SON. ” 4-H-l-l-l-I-l'l FtI!! 1| ] 1 |.. H r , ;| j Glasses flitted by Optometrist Rensselaer, Indiana. Office over Long’s Drug Store. Phone No. 232.

AN ADVERTISING EPISODE

Merchants and Manufacturers Learning That It Pays to Concentrate Their Publicity. The manufacturer of an improved lamp for ccal miners entered upon an advertising campaign after placing his wares with dealers. In the first district covered the sales were excellent. The campaign was taken up in a second mining district. The advertising fell flat. When a trial was made in a third district the sales were all that the manufacturer could ask for. As there was a mystery about the failure of the second step, a careful investigation was made. It was found that while the retail dealers in the first and third districts had bought the lamps liberally, those in the second district had looked upon them unfavorably. Thus, the advertising In one district failed because the miner, however much he might have been interested In the improved lamp, could not buy one save in a few stores, and of course he did not always know which stores handled the lamps. This is an illustration of the way in which advertisers are searching for fundamental facts as to their investments in publicity. They are finding that it is waste of money and energy to advertise in places where their goods are not to be bought. They are ceasing to advertise broadcast and are, instead, concentrating their advertising where their goods are to be had by the Interested advertising reader.

REAL ESTATE ADVERTISING

Forty Dollars Spent by One Firm Brought Over Two Hundred Clients. Does newspaper advertising pay? Before members of the Denver Ad club at their regular weekly luncheon held at the Albany hotel, P. D. Whittaker, secretary of the club, gave conclusive proof that it does. Mr. Whittaker stated that desiring to Inaugurate an advertising campaign for a real estate client, he had made a study of the matter. After watching closely for the real estate “ads” in the Sunday papers of Denver for four weeks, he said that op the Monday morning following the fourth Sunday he statldned men at the office entrance of four of the large real estate firms of the city to count the number of prospective customers who responded to the “ads.” This was the result, he said: The firm that spend S4O for advertising received over 200 Inquiries. One that spent $35 received 187 visitors. Another that spent S3O had 173 callers, while the firm that spent only sl4 received only 87 answers. Other speakers declared that newspaper advertising coupled with outdoor signs bring sure results. Real estate men were urged to use display advertising in preference to classified "ads” if they desired to secure results on a broader scale.