Jasper County Democrat, Volume 15, Number 12, Rensselaer, Jasper County, 18 May 1912 — Advertising Talks [ARTICLE+ILLUSTRATION]

Advertising Talks

ADVERTISING FOOD PRODUCTS Statement of Prices and Description of Goods More Apt to Get Business Than Generalities. Merchants handling. provisions should understand better than any one else the value of advertising. Food is the mo-1 vital need of all. No other advertising gets such interested reading as a well written notice describing food offerings. Manufacturers of food products on a national scale learned this some time ago. Money is poured out like water to advertise food products in the magazines. It must pay. or it would not be spent: Yet, in the local newspapers, the grocers, butchers, and other provision men do not advertise with the freedom shown in the dry goods, furnishings, furniture and other trades. Probably the reason for this is that many merchants of this type never studied advertising enough to realize its possibilities. Here is a sample ad, < lipped from an article in the Pub- , Ushers’ Guide: g

Brandon's Corner Grocery; Remem- ! ber when in the city to make this | your trading place. Highest market prices paid for country produce, and always a square deal We always carry a full line of staple and fancy i groceries. Canned goods a specialty. Brandon's Corner Grocery. Phone 261. This is an excellent illustration of how not to do It. says the Moline (III.) Dispatch. There is no selling power in tbat ad. It tells the public that Brandon is alive and wants their trade, which has value as far as it I goes Ent it might go a great deal farther; 1 The provision man Who will men-1 tion prices of some of his best lines, describe them a bit so as to stir the appetite of the reader, will find his store crowded. Here are a few items from a well written ad. showing how the trick is turned: Celery, Presley’? white plume, crisp and tender, extra good flavor, large plant for 10 cents. Sweet cider, made from the choicest apples, per gallon. 25 cents. i Oysters. Our oysters come in sanitary sealed packages. The ice never ; touches Remember our price. - ’ Solid meats, quart. 40 cents. ' : -I- 1 -:. Does It not make you hungry to read kn ad, like this?