Jasper County Democrat, Volume 15, Number 11, Rensselaer, Jasper County, 11 May 1912 — EXPERIENCE GREAT TEACHER [ARTICLE]

EXPERIENCE GREAT TEACHER

There is No Compulsory Education Laws for Advertisers, Says Printers’ Ink. “Experience is a great teacher,” says Printers’ Ink, “but there isn’t any law compelling attendance at her school.” The other day a circular letter came to hand—the seventh or eighth of a series from a New England city. The letter began: “Before you throw this letter into the waste-basket won’t you admit that I am rather persistent?” What else was in the circular the recipient knoweth not, because at this point, the writer having made it quite clear that he expected his missive to go to the waste-basket, into the wastebasket it went. There is no law’, to paraphrase Printers’ Ink, compeHfng the circularizer to attend the school of experience- If six or seven letters fall to produce results he seventh or eighth. And doubtless there will be a tenth, and mayhap a twentieth. All of which is good for the printer, if .not so proQtable for the advertiser. If three-quarters of the money that is now spent for futile circularization should be spent Sor newspaper advertising in strong, influential mediums the campaign orators this fall would all be busy telling the Voters just how their respective parties were entitled to the credit for an unprecedented wave of prosperity.