Jasper County Democrat, Volume 15, Number 3, Rensselaer, Jasper County, 13 April 1912 — Page 6 Advertisements Column 2 [ADVERTISEMENT]

Beautiful Genuine Miw bhw Diamond Ring or gM Fine Gold Watch ■ 'J'HE person sending us the best and most ’’"T'l com pl ete answers to the following Questions will be given their choice of either a fine Gold Watch or Genuine Diamond Ring. =============2========== This is Your Opportunity. Tet BUSY! Why is it desirable a Piano in the Home? Why does it pay to buy the best Piano? What are the advantages of buying a*(Piano from the Baldwin line of instruments? In order that -w-e—mhy-g-et-at) -estimate of the number of Pianos, Plaver Pianos and Organs in this community, please fill out the following blanks: Your name .’iano I. 1 . Address : "Have You Piano iPJayer R. F. D. No. Organ .;. v If so give its name and age.■ Give below the name and addresses as one cr two of your acquaintances who you will - have reason to believe would consider the purcha e of a Piano, or Player Piano. Xiime. ....»• Name ... 1 °' vn ■ Tqwn R. F. IT No. . ; R. F. D. No. You may use tihis, blank if you wish, although it is not necessary as answers will be accepted on this or a separate sheet of paper. ' It will cost yoii absolutely nothing to enter this contest, and the only requirment is that you send your answer so that it reaches us before WEDNESDAY,“MAT 1, *l2; Souvenir Free to Every Contestant. Each and every person entering this contest will be given a beautiful Baldwin Art Thermometer or Handsome Letter Opener. The chance of winning the Grand Prize are equal to all who enter as awards will be made by a competent board of judges entirely disinterested fe V Sisi/ In awarding the the judges will base their opinion on the / best, neatest, and most thorough answers. 'I fl f In sending in your answers, please state your choice, if you are declared Jl IL the winner, whether the Diamond Ring or the Gold Watch; also give choice of souvenirs, whether Thermometer or Letter Opener. All Answers Must Reach Us Before Wednesday, May Ist. 1912 GRAGG BROTHERS, BROOK, INDIANA Factory selling agents for the famous Baldwin line of Pianos, and Piano Players. Reference, Bank

c Advertising Tallis STYLE IN ADVERTISING — , I Some Suggestions to Copy Writers on a Most Important Advertising Topic. E. V. Cheverton, for several years connected with the J. Thompson Advertising Agency, and of late acting as advertising counsel to several firms, was a recent speaker to a New York Y. M. C. A. class In advertising. Mr. Cheverton spoke on "Style in Advertising,” and Incidentally on “Type.” t “It Is very essential,” said Mr. Cheverton, "for the ad man to have a knowledge of type and the laws governing the various effects which its arrangement produces. The compositor may be possessed of rule of thumb knowledge and his observation or experience may shave fitted him to turn out a piece of work of creditable appearance. The ad man, however, has a wider knowledge of the subject of the ad; knows the audience he Is addressing, tfle selling points he wishes to emphasize, and the means by which he can best move the reader to action. Consequently, with his wider knowledge of the conditions that exist, he is better equipped than the compositor to select and arrange the type which Is to compose the ad. “In considering type, as in most other details of advertising, it is important to constantly bear in mind the twofold purpose which underlies all successful advertising, namely, to attract attention and to move to action, or the appeal and the response. It is also essential to consider the attitude of the reader. He Is not ■fekibg for your ad; on the contrary, he is interested in other things, and vetsr ad can receive consideration