Jasper County Democrat, Volume 15, Number 3, Rensselaer, Jasper County, 13 April 1912 — Page 6

F' MSTOBIA EE* For Infants and Children. I® Kind You Have ® JBIB|i!! Always Bought ALCOHOL 3 PER CENT * - AVegelableftrparationfirAs- -n ii # Signature /Am Promotes DigestionCkerfii! nf Z\A(f E o z nessandßesf.Coniainsnei(tar V 1 ff l\ fc-p Opium. Morphine norMiiieial. \| I g Li- Not Narcotic. a jt IM fbs« 1 AN | Z f </. JteiperfOldlkSMnjTnHJl 1V 1 » Rmpkn Sctd~ _ .Ax-Sama* I KA I fsSx AMkuti- i M Wii in P!zi y iY (A* ■" ft: /J J. Use fc?- u£ Aperfecf Remedy for Cunsfipa- ■ l.lr rs-Q< tion.SourSroiakh.Diarrtioca I llv ■■ a f 3-Z h Worms£(Mivulsions.Fewrish- 1 W rH f 11 VP f E'o'E ness and Loss OF Sleep. IU I UI ul B I Thirty Years CASTORIA Exact Copy of Wrapper. thkci>tt«urcommnv. nt« vo«« cm.

MHE JIM Bin OEWiI f. [.BABCOCK.tDIIORfiNDPUBUXHIR 'j OFFICIAL DEMOCRATIC PAPER OF JASPER COUNTY. Advertising rates made known on application. . ■■ ■■. ’ ' ■ | Y Long Distance Telephone* Office 315. - Residence 311. Entered as Second Class Matter June 8, 19 98, ~at the post office at Rensselaer, Indiana, under the Act of March 3. 1879. Published Wednesday and Saturday. Wednesday Issue 4 Pages; Saturday Issue 8 Pages. SATURDAY. APRIL 13, 1912.

DEMOCRATIC STATE TICKET

For Governor SAM I’EL M. RALSTON, ■ of Lebanon 1 For Lieuiehar.' Governor WILLIAM F. O'NELL, b: Mi-hawaka , For Secretarv of State LEW G. ELLINGHAM, Of Decatur For Auditor of State WILLIAM P. O’NEILL. . of Lawrenceburg For Treasurer of State WILLIAM H. VOLLMER.' of Vincennes ' ' For Av* : v [• THOMAS Ai. HONAN. . ■ ot Seymour 1 , For Supt. of Public Initructioii CHARLES A. GREATHOISE, of Indianapolis For State Statlsticiain THOMAS AY. BOLLEY, of Nort li Vernon For Reporter Supreme and Appellate Court PHILIP ZOERCHER. ol Tell City For Judge of Supreme Court First District JOHN W. SPENCER, of Evansville For Judge of Supreme Court First District RICHARD K ERWIN, of Fart Wayne For Judge of Appellate Court. Southern Division JOSEPH H. SHEA. of Seymour. COUNTY TICKET. For Treasurer EDWARD P. LANE, of Newton Township For Recorder STEPHEN D. CLARK, of Wheatfield Township For Sherift WILLIAM I. HOOVER, of Marion Township For Survevor DE VERB YEOMAN, of 'Marion Township For Coroner DR. A. P. RAINIER, of Remington For Commis-ioner 2d District CHARLES F. STACKHOUSE, of Marion Township For Commissioner 2d District ALBERT H. DICKINSON. * of Carpenter Township.

CONTEST NOT BASED ON WIND.

The Cincinnati Enquirers Indianapolis correspondent says you should have another guess, if you are predicting that the contests the Roosevelt brethren are preparing in Indiana for seats at the Chicago National -Convention are being founded on hot air. They’ are desperately in earnest, and are hopeful of being able to overturn the acfioiT of the state convention and the reSult in several districts. It is admitted by

i -■ . . * I most of them that they won’t have much of a chance of winning, uni ; ess a majority of the National J Committee is favorable to the nomination of Roosevelt. They are go- ■ ing ahead with their plans as though they believe that the jury ■- not liable to be packed against them, .and that the third-term candidate will be able to turn the trick • eventually against Mr. Taft. rhe contest for the seats of the our delegates at large, which will be. held by Char > s W. Fairbanks and 11. S. New. o’ Indianapolis: Joseph D. Oliver. . >uth Bend, and’ James E. Watson, Rushville, unless he National Committee decides to the c ntrary, will be based on the following grounds: 1. That Senator Will R. Wood !of Lafayette, permanent Chairman of the state convention, refused to -recognize Horace Stilwell of An-' derson. who was tryihg to place in ' nomination the Roosevelt slate of ■ delegates at large. -• That the action taken by: [Senator Wood did not give the con-’ vention a chance to vote on rjval candidates for delegates at [large. i • I •J. That the <’red--ntials Commit-' t< ‘ was not organized fairly when! -it unseated the Roosevelt member i from the Sixth Di triCt; ' | 1. That the Credentials Com-' I mittee retused to hear any evidence! [from the Roosevelt contingent regarding charges of -: fraud in the Indianapolis primaries. j 5. • That the Credentials Com- ■ mitt* 3 threw out the vote of Monroe County, which was for Roose,ve t. and permitted the Taft delfrom Pulaski and Warrick i counties, elected as the Monroe (county Roosevelt delegates were, to [hold their seats in the convention. The e are the main contentions that will appear in the briefs nowbeing prepared by the Roosevelt side. The latter’s leaders maintain that they will be able to show jto any fair-minded committee that , Roosevelt actually had a majority . of the regularly elected delegates ' to the state convention, but that they were “road-rollered” out of their rights. i , Senator Wood asserts that no ’ candidates were submitted by the j Roosevelt element. He says that he waited on them to make their . nominations, and, none being made, ' he put the question to the <x>nvention to determine whether or hot the Taft slate should be adopted. , But the Roosevelt managers assert with much vigor that Mr. Stil- ■ weW, who has a v stentorian voice, almost paralyzed his vocal chords trying to gain recognition for the sole purpose of- placing in nomination Mr. Beveridge, Mr. Lee,- Mr. Campbell’, and Mr. Fred K. Landis.- 1 They cahnot understand hoW Senator Wood failed to see or hear Mr. Sitlwell, for the latter is a large person and very vigorous when .in a fighting humor. Mr. Stilwell, it will be recalled, was in a fighting humor on the day of the convention, although he once moented the platform and besought the Rooseveft contingent to soft pedal while Senator Wood was completing his eulogy of President Taft.

Mr. Stilwell probably will be a witness for the contestors and he may be asked to yell a little for the benefit of the National Committee in order to show how’ ftfr his voice win carry. The Roosevelt managers al o will present to the National ■ Committee the evidence of alleged fraud in„t Indianapolis and the record showing that the Roosevelt delegates in Monroe county ‘were unsealed, while the. Taft delegates', elected in the same manrer. were seated. ‘ 1

“A certain farmer’s last advice to his son was. ‘Don’t spend your money recklessly—except for fertilizers.’ Advertising is the fertilizer of business.”— Printers’ Ink.

GIVE ADVERTISING CREDIT

Too Many Advertisers Overlook Cumulative Effect, Its Greatest Value. J. J. Rockwell, of the McGraw Pub lishing Co. of New York, in an address before the- Advertisers’ Club in New Orleans declared that advertising does 1 not get credit for all the work it does. “bne of the greatest difficulties coni fronting an advertising man is that advertisers fait to give advertising credit for what it really performs. The advertiser usually checks up on his advertising like any other investment in that its greatest results are its cumulative value. However, the results fronnhat advertisement should not be figured front one sale only, but from all other sales which are made-to the same people. ’’All that advertising can do is to bring new or rather I should say it brings people to a store or establishment, as the case may be It is up ito the salesman to do the rest. / . •

‘ All business resulting from an advertisement, whether received at once, or later as the direct results of the advertisement, should be credited properly. Advertising men find that the greatest and chief value o' advertising is the ; cumulative effect. It forms the starting point of sales by reason of inouth-to mouth* advertising which pleased customers do and the advertising thus succeeds in developing the business.”

POULTRY NOTES

Gather eggs daily. The profits in poultry culture are measured by the care given. It is useless to expect many from old fowls of any variety. All scraps; of vegetables from the table should be given to the hens. A poultryman is judged by his surroundings and the condition of his fowls. Hens need to be provided with a summer dust bath as well as in the winter. . Grit enables the gizzard to prepare the food for digestion. It is a fowl’s false teeth. The dropping-boards should be regularly cleaned and the filth removed from the houses. It is of little profit to have a goodsupply of eggs if we cannot market them to advantage. A large part of the heavy loss from bad eggs can be obviated by the production of infertile eggs. The market age of goslings is twelve weeks, which is a short time after they have feathered out. Chickens are creatures of habit. Whether they are lazy or active depends largely on the way they are raised. The enemies of the fresh egg market are the preserved and the tested out incubator eggs. Be above such trickery. Guinea fowls do not mate in pairs like pigeons or doves. One male to several fowls is the proper way to mate them. At the present day many poultrymen grind part of their chicken feed Into a meal sb it can be fed into either a dry or wet mash. Any breed of hens will consume an enormous quantity of feed before commencing to lay, but after having once begun will not require so much grain as berore. If you have never tried rape, raise a small field next spring. It is Very popular with the hogs and does them a world of good. Ewes that are broad and lopg will make good mothers and produce vigorous offsprings. In this way lambs of a better type will be produced. ButteY is often of inferior quality because churning is ,not done until a sufficient amount of cream accumulates to make churning worth while. Do you feed pumpkins to your cows? They have never been known to Increase the flow of milk, but what a color it gives to the cream and the butter! Keep your calves In clean separate pens for about four weeks, and then ts the weather permits, turn them out with the herd, and they will not suck the cows. It is advisable to place a box of grit or coarse sand where the turkeys can find it, (as not all farms have sufficient quantity for the purpose of good digestion.

Beautiful Genuine Miw bhw Diamond Ring or gM Fine Gold Watch ■ 'J'HE person sending us the best and most ’’"T'l com pl ete answers to the following Questions will be given their choice of either a fine Gold Watch or Genuine Diamond Ring. =============2========== This is Your Opportunity. Tet BUSY! Why is it desirable a Piano in the Home? Why does it pay to buy the best Piano? What are the advantages of buying a*(Piano from the Baldwin line of instruments? In order that -w-e—mhy-g-et-at) -estimate of the number of Pianos, Plaver Pianos and Organs in this community, please fill out the following blanks: Your name .’iano I. 1 . Address : "Have You Piano iPJayer R. F. D. No. Organ .;. v If so give its name and age.■ Give below the name and addresses as one cr two of your acquaintances who you will - have reason to believe would consider the purcha e of a Piano, or Player Piano. Xiime. ....»• Name ... 1 °' vn ■ Tqwn R. F. IT No. . ; R. F. D. No. You may use tihis, blank if you wish, although it is not necessary as answers will be accepted on this or a separate sheet of paper. ' It will cost yoii absolutely nothing to enter this contest, and the only requirment is that you send your answer so that it reaches us before WEDNESDAY,“MAT 1, *l2; Souvenir Free to Every Contestant. Each and every person entering this contest will be given a beautiful Baldwin Art Thermometer or Handsome Letter Opener. The chance of winning the Grand Prize are equal to all who enter as awards will be made by a competent board of judges entirely disinterested fe V Sisi/ In awarding the the judges will base their opinion on the / best, neatest, and most thorough answers. 'I fl f In sending in your answers, please state your choice, if you are declared Jl IL the winner, whether the Diamond Ring or the Gold Watch; also give choice of souvenirs, whether Thermometer or Letter Opener. All Answers Must Reach Us Before Wednesday, May Ist. 1912 GRAGG BROTHERS, BROOK, INDIANA Factory selling agents for the famous Baldwin line of Pianos, and Piano Players. Reference, Bank

c Advertising Tallis STYLE IN ADVERTISING — , I Some Suggestions to Copy Writers on a Most Important Advertising Topic. E. V. Cheverton, for several years connected with the J. Thompson Advertising Agency, and of late acting as advertising counsel to several firms, was a recent speaker to a New York Y. M. C. A. class In advertising. Mr. Cheverton spoke on "Style in Advertising,” and Incidentally on “Type.” t “It Is very essential,” said Mr. Cheverton, "for the ad man to have a knowledge of type and the laws governing the various effects which its arrangement produces. The compositor may be possessed of rule of thumb knowledge and his observation or experience may shave fitted him to turn out a piece of work of creditable appearance. The ad man, however, has a wider knowledge of the subject of the ad; knows the audience he Is addressing, tfle selling points he wishes to emphasize, and the means by which he can best move the reader to action. Consequently, with his wider knowledge of the conditions that exist, he is better equipped than the compositor to select and arrange the type which Is to compose the ad. “In considering type, as in most other details of advertising, it is important to constantly bear in mind the twofold purpose which underlies all successful advertising, namely, to attract attention and to move to action, or the appeal and the response. It is also essential to consider the attitude of the reader. He Is not ■fekibg for your ad; on the contrary, he is interested in other things, and vetsr ad can receive consideration

only after ms attention has been aivrn'ted. “This brings us to the necessity of display. It is a mistake to suppose that display consists merely in the use of large type. While it is trfte that the latter has greater attention value than small type, it is nevertheless a fact that clear white space gives prominence to the ad by reason of its exclusion of counter attractions, the importance of which is easily apparent. “White space has the further advantage of tying the ad together, especially if there is one or more lines ot display type in the body of the ad, as these have a Jtendency to cut the ad into parts. The advertiser must carefully consider the ratio of white space to printed matter. “Another element is the attractiveness of the ad, for it is apparent that the absence of this feature will exert an unfavorable influence on the reader, and hence reduce attention value. Too many styles of type produce a lack of unity in appearance and hence should be avoided. In these days of increasing advertising it is net difficult to find examples of ads with attractive tyfce arrangement, a study of which is advisable. “Having secured the reader’s attention by means of a judiciqus use of white space, display type and attractiveness, it is now necessary to arouse and hold his interest. This Is largely the office of the copy writer, but here again wise type an-an'gement is important. The use ot’ type that is easily legible, preferably with a bold, face and leaning, are two means toward the accomplishment of this end. It is advisable to have copy possessing keen interest, follow the display, or heading, in order to get the reader started to reading the ad. This much being accomplished, he is more likely to continue reading if the copy, or the subject treated of, offers sufficient interest. “Many advertisers err in the choice of too large body type. If the reader is not interested in the subject-matter of your ad, 60-point type will be but little more efficacious than that measuring ten points. Rather than waste space with large body type, it would be better to increase the white space

and thus give greater pronmjence to the entire ad. “Short words, sentences and paragraphs are other means of holding the attention, because they are more easily read. * “Do net try to nave your type' arrangement perform acrobatic feats. The average reader is ttv busy to decipher matter that is not easily read. Some people seem to think that the merely unusual is good advertising. Bear in mind that your alm is not merely to attract attentidn, but also to move to action. The arrangement of words as Spokes radiating from a hub Is bad -practice. How many busy men would turn their paper In various directions in order to read such matter. Such display might attract the attention of a few readers, ? but most people would not read it. “Another error frequently met with Is unusual display devoid of interest. A recent life Insurance ad appeared with the words ‘Ear Trumpets’ as its catch line, the copy finally switching over to life Insurance. Everyone knows that there are comparatiyely few people interested in ear trumpets. If the writer did not wish to have his subject suggested in the display he might at least have chosen for a heading something in which many people take an interest. “Ar ad for dainty laces or an exquisite perfume should not have the 1 same appearance as one for a machine, weighing many tons. If you are speaking of jewelry, try and give your ad a light, dainty appearance. Whereas if coal is your subject, you may use an arrangement of type that presents a more massive effect. “Trade-marks are very essential factors, and add greatly to the attention value of an ad. They should be given due prominence and, preferably, be surrounded by an ample quota of white space.”

Come and see J. V. Collins for Buckeye Grain Drills, Seeders, Buckeye Cultivators and Superior Fertilizer Disc Corn Planters. Also Miller Manure Spreaders. West side of public square. 10 a