Jasper County Democrat, Volume 15, Number 1, Rensselaer, Jasper County, 6 April 1912 — Page 7 Advertisements Column 4 [ADVERTISEMENT]

Advertising and Cost of Living. It is a fallacy to say that advertising increases the cost of living. Advertising lowers the cost ot living in that larger sales decrease the cost oi production. Advertising In its original form of salesmanship tends in the long run to the coSt of living more reasonable for the average human being. Advertising enables the manufacturer to give a better quality of goods at a lower price than he could if his advertising had not lifted him out of the rut of ruinous competition and standardized" his articles of merchandise.