Jasper County Democrat, Volume 15, Number 1, Rensselaer, Jasper County, 6 April 1912 — FARM SALE ADVERTISING [ARTICLE]

FARM SALE ADVERTISING

Money Invested in Newspaper Publicity Is Sure to Bring Good Returns. Not more than one-third of the rural public sales are properly advertised. Did'you ever calculate the amount of money lost every year by the owners failing to carry on an extensive advertising campaign for their sales? A few dollars more spent for newspaper space would give large returns. The averag city effort made by the average man eager to sell out is weak. He has a few sale bills printed, and he runs the same copy in the local That ends the campaign. That is poor management. The more extended the publicity the larger will be the crowd —and the prices usually vary with the size of the crowd. A farmer, especially a live stock man, would drive 20 miles to attend a sale where stock that he needed was to be sold. Hence it is obvious that extended newspaper advertising Is important. Never, spend less than S2O in newspaper space, and if the sale is a large one It will pay to spend a larger amount. If you are a specialist, and handle some special line, such as tine hogs or cattle, newspaper advertising is absolutely necessary to success. And den t make the mistake of advertising only when you have something foi sale. If you handle Duroc-Jersey hogs, and have no hogs for sale now tut will have in the spring, put a card in your paper and tell the people rbout it. If you don’t, they win look up the hog breeders in the classified columns of their farm paper and send off to the man in the other end of the state who ibelieves in publicity. It you have something to sell, don’t Idt the people forget. It won’t pay. Newspaper advertising, when figured on the basis of the number ot persons you can reach and the results you can get, is cheap. Money spent in this line will bring greater results tffan any other form of advertising.