Jasper County Democrat, Volume 14, Number 100, Rensselaer, Jasper County, 27 March 1912 — Profiting by Carelessness. [ARTICLE]

Profiting by Carelessness.

“You’d scarcely think,” said the advertising man of a large Chicago mail order house, “that we get one of our most profitable bits of publicity from the carelessness of our customers. But we do. When a customer sends In his order and money, but neglects to sign his name or furnish other means of identifying who the sender Is, we get in touch with the postmaster in the town from which the order was received. Giving either the amount enclosed or a partial abstract of the order, we request the postmaster to post the information where it may.be seen by tbe customer. As we embody in this poster to tbe customer a boldface line stating that it Is our policy to treat everybody as fairly as possible, and that we plan to file all orders as soon as received, we racceeC izi advertising two very advertisable points in a way that cannet be centre verted.”—Business.