Jasper County Democrat, Volume 14, Number 100, Rensselaer, Jasper County, 27 March 1912 — Thrust and Parry. [ARTICLE]

Thrust and Parry.

Said a certain New YoFk agency to a certain advertising manager of a New York magazine: "Here are six three-quarter page ads." "But these were all pages last year; why not this year?” asked the magazine man. "Because I find I can dominate the page by using three-fourths of it,” replied the other. The next day a new make-up ruling was put In force in that magazine office. It was to the effect that every three-quarter page ad must never be put at the top of the page. As it works out, a strongly composed quarter-page across dominates the page, being at the top. The advertising manager is waiting for the next move of the position strategists in the agencies.