Jasper County Democrat, Volume 14, Number 100, Rensselaer, Jasper County, 27 March 1912 — Page 2

ICASTORIA For Infants and Children, The Kind You Have Always Bought Tj .1 M Bears ore* /)$ % Use I It p a \ Jy Lnr llifp K w I UI U V u I Thirty Years CASTQRIA

m JISPER COQUTT deh if, BIBCOCK,fOUORHD PDBIISMI. | OFFICIAL DEMOCRATIC PAPER OF JASPER COUNTY. Advertising rates made known on application. Long Distance Telephones °* nc * ■ Residence 311. . Batered as Second Class Matter June ■. 190°' *t the post office at Rensselaer. • Indiana, under the Act of March J. I*7*. Published Wednesday and sue d ß'pages-'** 11 " 4 &aturda > UWEDNESDAY, MCH. 27, 1912.'

Announcement.

I hereby announce my name as a candidate for county recorder subject to the decision of the democratic nominating convention. S. D. CLARK.

DEMOCRATIC CALL

For Selecting Delegates to the County Convention. Notieo i 3 hereby giyen to the Democratic voters of Jasper county, Indiana, to nioet in mass ticn on Saturday, March 30, 1912, at 2 o clock p. m., at their usual voting places, except Marion township, which meets i,n the east court room in the court house, and Carpenter township, hz a place fixed by the precinct chairmen in a notice gi\en by them, for the purpose of electing delegates and alternate delegates to ?. county convention which will fce held in the east court room in the court house in Rensselaer, -In d., on Monday, the first day of April, 1012 at 1:30 o’clock p. m. The basis of representation will be one delegate and ore alternate delegate for each ten votes and one delegate fcr each fraction thereof over five votes, cast for Lew G. Ellmgham for Secretary of State at the November election, 1910 Each precinct will be entitled to th« following representation, to-wit: Barkley East 5 Barkley West ...1.1*.. 6 Carpenter East . g Carpenter West r. Carpenter South . . k Gillam .. . 5 Hanging Grove .■* 2 Jordan ’ " ’ g , ' Kankakee ....... 4 Keener 4 Marian, No. 1.1!!!!.!'!* 8 Marion, No. 2. ... j 1 Marion, No. 3...!!!!!" 8 Marion, No. 4 '' ' ' 9 Milioy .... 2 : Newton ~! 1. 6 ; Union North ..... I. .. 1 1 g ! Union South .....;. 7 Walker j.. 7 j Wheatfield ” " ' g

'Notice is further given to the de egates elected to meet in convention at the east court room in the court house in Rensselaer, Indiana, Monday, 'April 1, 1912, at 1:30 o’clock p. m„ for the purpose of nominating candidates for Uie following offices: County E““ rer ' „ Countjr sh eriff. County Recorder, County Surveyor, County Cortmer, County Commissioner for the Second Commissioners’ District Coonty Commissioner for the Tfcird Commissioners’ District, and to transact such other business as ■My come before the convention. „ By order of the .Ckntftty Central Committee. UUslSthday of March, K LITTLEFIELD. Chm. JUDSON J. Hl/NjP^Sec. ‘ it r

Advertising Talks

TIMELINESS IN ADVERTISING

Facility for Quick and Appropriate Adaptation Adda Greatly to Value, and Interest. Timely advertising adds greatly to Its Interest —stale ideas and allusions fall flat. The American public responds quickly and with genuine admiration to the advertiser who shows that he is up-to-date and fully abreast of the times in the wording and general preparation of his announcements.

Timeliness is often the keynote to success—tardiness to that of failure. More and more do we look for news in advertisements, and news must be new to be interesting. The text in the introductions to most of the successful department store advertising is founded upon some important news item of the day. And it has now become a fad, even with those who do not advertise in the daily newspapers. to display “up-to-the-hour news” in their store windows. This shows the tendency of the modern belief in havirg advertising matter thoroughly up-to-date. 1 There is always something going on of sufficient importance to the community to make the allusion to it in advertisement of special „ interest to the puh’ic. It is an apepal for quick attention, and the public responds to the demand. It Is ■'rapid transit” from the news of the day to the news of the store, and interest can be easily maintained in the transition. Even a wrner with average intelligence can a tract and hold the reader’s interest in this way. The greater and more important the event; the quicker will the public be-orce interested in the allusion to it and the facility with which the news is used to lead up to store intelligence.

tie seasons and anniversaries of important dates ought to be remembered and used when practicable. The pub.ic is invariably in a responsive burner to patriotic talk around Lincoln’s and Washington's birthdays, the Fourth of July and Thanksgiv- . mg. it would be considered an error jof judgment to refrain from some pertinent allusion to those days in one’s advertisement. And the Christmassy flavor in the announcement! At Yuletide it would be an unpardonab’e crime to omit hin'ts at the festive season, the “spirit of good-will to all men" (not forgetting the ladies. God b!ess ’em), and the holiday decorations. Woe betide the careless advertiser who would approach his public around the Christmas holidays without a proper veneration for the season and its courtesies.

But the seasons and anniversaries are fixed, and usually are far between The advertiser cannot depend npon them fdr the “timeliness” of his text. He must be ready all the year found to avail himself of the current *f d 80 h * Te h,s announcements at all times timely. It is not a difficult matter. It requires no knack, and calls for no special training. A SSL for , qa |s k * nd appropriate adaptation is all that is necessary to keen the advertising at all up-

to-date and Interesting. Such advertising la looked for and generally welcomed by the public, where stale and trite statements go unread and unheeded. Last week’s newspaper has very little Interest for us today, but tonight’s news, being news, is awaited by eager readers. And advertising, being news of the store, of trade and commodities, is read and enjoyed only when fresh in facts and the manner of presentation.

Thrust and Parry.

Said a certain New YoFk agency to a certain advertising manager of a New York magazine: "Here are six three-quarter page ads." "But these were all pages last year; why not this year?” asked the magazine man. "Because I find I can dominate the page by using three-fourths of it,” replied the other. The next day a new make-up ruling was put In force in that magazine office. It was to the effect that every three-quarter page ad must never be put at the top of the page. As it works out, a strongly composed quarter-page across dominates the page, being at the top. The advertising manager is waiting for the next move of the position strategists in the agencies.

Price Is Important.

Don’t fail to include price, when price Is a selling point or is essential preliminary' Information. Price should nearly always be included in retail advertising. In a few classes of advertising (a high-priced encyclopedia affords an example) better withhold information' about price until strong desire has been whetted.— S. Roland Hall.

"My son, deal with men who advertise.”— Benjhmin Franklin.

Profiting by Carelessness.

“You’d scarcely think,” said the advertising man of a large Chicago mail order house, “that we get one of our most profitable bits of publicity from the carelessness of our customers. But we do. When a customer sends In his order and money, but neglects to sign his name or furnish other means of identifying who the sender Is, we get in touch with the postmaster in the town from which the order was received. Giving either the amount enclosed or a partial abstract of the order, we request the postmaster to post the information where it may.be seen by tbe customer. As we embody in this poster to tbe customer a boldface line stating that it Is our policy to treat everybody as fairly as possible, and that we plan to file all orders as soon as received, we racceeC izi advertising two very advertisable points in a way that cannet be centre verted.”—Business.

Job printing of the better class type, ink and typography in harmony—The Democrat office. Subscribe for The Democrat

f\ x\ - MI; Iffe. Ladj.es’ Cloaks, Skirts. * Til ~T r* A " Party, Street, and Hou^Tl)resses~ fj IPm ' We ,nvite everybody in J » sper and adjoining Hi 1 j II • . ■ ’■ counties to see these lines. Nothing JIL || u like them ever shown in mm Rensselaer before. wMIjI The Q. E. Murray Co.

[Under this head notlnro w.ii be vabilshed tor 1-cent-a-word for the m Per word for aaefe additional tnantien. To save fcnnfc 1 in« cash should be sent with notice. notice accepted for teas **»«n ts casta, but short notices coattac within the above rate will be intMlehcid two or more times, as the case mar be fai 25 cento. Where replies are sent in The Democrats care, postage will be rfewt for forwarding such replies to the adveT tuer.] FOR 84LE For Sale—Four months old Shetland pony.—A. K. MOORE. Kniman. lnd. m ?S For Sale—Six young brood sows, bred to farrow soon.—D. L. HALSTEAD, R-3, t box 40. al For Sale—A good 16-foot store counter.—THE DEMOCRAT. * For Sale—Twelve good thrifty pigs.—O. C. HALSTEAD, Rensselaer, R-3. m3O Lor Sale—Pair good matched mulee, 7 and 8 years, wt. 2200. Enquire at Democrat office for name of owner. . For Sale—Oliver or Jewett typewriter in good condition and price reasonable.—AßTHUß H, HOPKINS. - . v For Sale—Three good lots in Deni otte. just across the street from ( hurch, good barn hut no house. Will be sold cheap.—BOX 58, Rensselaer. I- or Sale—Bo acres of land in Keener tp., fair improvements, for quick sale only $26 per acre; half cash, balance on time. J —HARVEY DAVISSON, Rensselaer, ~lnd. Lor Sale— l 3-year-old black mule, rangy, well boned, good -looker, will weigh 1200; also 2 2-year-old black mules, good ones.— P. T. HORDEMAN, Rensselaer, R-2 2 miles east of Parr, phone 507G _ -ts

For Sale—Five room cottage ' practically new, lot 50x167, fruit’ shade trees, etc. Price for quick sa.e SBSO, half cash, balance on time at 6 per cent.—Enquire at Democrat office or address BOX 58, Rensselaer. For Sale—The Democrat has for sale two excellent water motors, one a 2-horse, double jet; one horse. The 2-horse motor cost $75 and although it has run our 6-col! quarto Babcock Reliance press and Ectipse folder (both at the same time) for eight years, it has been wen cared for and is good as new. The first check for $25 takes it. including brass cocks for turning on either one or both jets. The % H P. motor cost about $35 and has been used to run our linotype lor four years. u also is practicu.ly good as new and will be sold OI \_ ?1 £- 50 ' inclu «iing brass screw-' Click. To anyone that can use these 1 motors they are bargains. Water' power is the finest power in the' world, and we only discard it because of moving to new quarters ana desiring to do away with shafting have installed individual electrie -mntnrs

For Sale—Good clean timothy seed at $6.59 per bushel.—RANSOM ET.LJAH, Fair Oaks, R-l. al JFpg Bale Good 8-room house wRh 5% lots 50x150, good new barn; $1,850, on Elm street.—H. DAVISSON. For Sale—Lot 75 ft. front, with a fine modern residence, located right up town, with electric lights, city water, bath, toilet, and good barn. $2,200. Easy term*.—H. DAVISSON. For Sale Good modern house, i barn and all necessary outbuildings, ail In fine condition, with 10 lots, located on north side.—Enquire at Democrat Office or address Box 58, ! Rensselaer.' I _, ■ For Sale—lß shoat 3, about 3 ! months old, wt. 35 to 40 lbs., will sell in any number desired.—Phone 4 « , ts For Sale—Good 5-room house in west part of town, cement sidewalk’ improved street, good drilled well, lot 62x254, fruit of all kinds in abundance, small barn. Fine shade trees. Price $l,lOO, -half cash balance on easy terms at 6 per cent.—Enquire at Democrat office or address BOX 58, Rensselaer. • J- \ - . I * —_iNice eight room, two-story house l?fty water, electric lights, _ two iots, small barn, On improved street, cement sidewalks, sewer, ete., all paid for. is now rented at $lO per month. This property is almost new and is a bargain at the price sl,500. HARVEY DAVISSON. Farms For Sale—l have a number of farms for sale in different parted of this county and adjoining counties, and I have made up my mind to devote my time to the business Therefore ir you have any farms or town property to sell or trade give me a chance and I will give you a square deal.—JOHN O’CONNOR. Ex-sherifi Jasper county, Kniman lnd.

- Eggs for Hatching— I have a pen of well bred, selected and wellmatched S. C. White Leghorns. Eggs for sale, 15 for 65c.—A. G. W. FARMER, Phone No. 425, selaer, lnd. a 25

WANTED Ranted— House-cleaning, nursmg or general housework.— MRS. BELLE MARLIN, Rensselaer, lnd., R-3, Box 68-A., m 2B Wanted—Place to work on farm by married man with family. RILEY MILLER, Rensselaer. m2B fob RENT For Rent—Nice large front room on second floor of The Democrat building, suitable for dressmaking shop or office.—THE DEMOCRAT. For Rent—Fine large, well lighted room, 24x75 (including two small ante-rooms), on third floor. Excellent quarters for some light manufacturing plant, such as overall, sun bonnet or glove factory. Will rent for term of years.— THE DEMOCRAT.

*****—- To family with no sm«H children, the flat over The Democrat office is for rent after April I. fa provided with city water, toilet, electric lights, etc. Wni be rented to small family only THE DEMOCRAT. 7 - - financial Farm Loans—Money to loan on Property in any sums up to 210.000.—E. P. HONAN. V I ff nt fhfl Without I Ifrl lllr Without Commission I UUI 111 1) Without Charges for Mnyry 1 Making or Recording Itfll I Instruments * UIIL I l W. H. PARKINSON,

PUBLIC SALE. The undersigned will sell at public auction at his residence, 3 miles east and half a mile south of Kniman, on the place known as the old Flugel farm, everything to be sold without reserve in order to give the new owner possession of place. Sale to commence at 10:30 a. m., on TUESDAY, MARCH 28, 1912, 11 Head of Horses—l Bay mare, wt. 1400; 1 2-year-old Black mare* 1 Black Mule, wt. 1100; 1 Bay Horse, wt. 1100; 1 Bay mare, wt, 1200; 1 Roan mare, wt. 1100; 1 Bay horse, wt. 1150; 1 Grey horse, wt. 1100; 3 coming Yearling colts, 95 Head bi Cuttle=& milch Cows, 3 of Which SF@ ffbfeh, and 6 will be fresh soon; 5 Calves; 2 two-year-old Steers; 2 yearling. Steers; 6 yearling Heifers; 1 two-year-old full-blood Polled-Angus BuTf.' 18 Head of Hogs—2 Brood Sows; 1 Poland-China Boar; 1 - Sow and 5 five-weeks old pigs; 8 Shoats, wt. about 80 each; 1 Sow, farrow in April. - . H 14 Turkeys; J> dozen Chickens; 6 Geese; 6 Ducks; 200 bushels Oats; 300 bushels Corn'in crib; t>o bushels Potatoes.

Farm Tools, Etc.—McCormick Binder, good condition; 2 Mowers; 2 Hayrakes; l Riding Plow; 3 Walking Plows; 1 Riding Cultivator; 1 Walking Cultivator; 1 2-sec-tion Steel Harrow; 1 2-section Wooden Frame Harrow; 2 WideTire Farm Wagons; 1 Top Buggy; 1 Open Buggy; 3 sets double Work Harness; 1 Corn Planter with 80 rods of wire; 1 Seed Drill; 1 Disc; 1 Bale Rack, and many other small farm tools not mentioned here. 1 Cook Stove; 1 Heating Stove. A credit of 9 months will be given on sums over $5, with usual conditions; 6 per cent off for cakh. JULIUS KLINGER. John Pettet, Auctioneer. H. W. Marble, Clerk. Hot lunch served.

Notice of Administration. Notice is hereby given that the undersigned has been appointed by the Judge of the Circuit Court of Jasper County, State of Indiana, administrator of the estate of Samuel G. Pass, late of Jasper County, deceased. Said estate is supposed to be sol« vent - NELSON RANDLE, . r „ Administrator. March 5, 1912. An armful of old papers for a nickel at the Democrat office.