Jasper County Democrat, Volume 14, Number 77, Rensselaer, Jasper County, 6 January 1912 — Page 2 Advertisements Column 1 [ADVERTISEMENT]

Advertising is an original form of salesmanship that tends, in the long run, to make the cost of living more reasonable for the average human being. Advertising enables thef manufacturer to give c a better quality’ of goods at a lower price than he could If his advertising had not lifted him cut of the rut of ruinous competition and standardized his articles of merchandise.

; .Advertising “Our Tovvn.” Do yoU take 'a pride in your town? In speaking of it and working for it, do you say “our town?” When you say “our town,” the expression has a different meaning from what it does when you say “the town,” “this town” or “your town.” Practice saying “our town” until you can give it a musical and attractive sound that is confidence inspiring and means the true loyalty of a citizen. There is a big difference placed on the meaning of words by the tone in which they are expressed. Some people Aan say “come in” in a tone that means say out more than it does come in. In speaking of* your town, - make every word mean confidence, loyalty, prosperity, welcome, and you will have a town that exhibits all these.—The Retail Merchant. ’