Jasper County Democrat, Volume 14, Number 76, Rensselaer, Jasper County, 3 January 1912 — Real Advertising Is News. [ARTICLE]

Real Advertising Is News.

The succesfnl merchants of today place their faith in honest, commonsense, persistent publicity. They know that advertising is simply news—news of merchandise, and prices, ahd stbre service, and so on. And the advertiser who gives the people the news they want to read has the only sort of power over pocketbooks that is fundamentally feound.- —Baltimore Sun.