Jasper County Democrat, Volume 14, Number 76, Rensselaer, Jasper County, 3 January 1912 — THIS ADVERTISING PAYS [ARTICLE]

THIS ADVERTISING PAYS

Results Obtained by Sacramento Development Association Have Been Very Satisfactory.

•Although less than half of the $50,000 advertising fund of the Sacramento Valley Development association has been available during the past three months, tangible results have been obtained, according to the report of Secretary O. H. Milley. The report showed that big results are, commencing to accrue from the eastern the association recently iflaced in about seventy large publications. From July 15 to August 15 a total, of 1,020 inquiries were received from this advertising. Of the inquiries received, as stated in the report, farm journals lead with 551, daily newspapers with, 197, and magazines, 140; thoke received from miscellaneous sources were 82, and from the Sunset Magazine, 50. This is an average cost of 80 cents per lnquiry, and wfy|ch Is regarded as exceptionally good for the poorest month of the year, and is considerably below the average usually established as the cost for each inquiry. The members of the committee declared themselves pleased with the results of eastern advertising and voted to appropriate $7,500 to be used in additional advertising during the winter months.