Jasper County Democrat, Volume 14, Number 70, Rensselaer, Jasper County, 9 December 1911 — Page 5 Advertisements Column 5 [ADVERTISEMENT]

UP-TO-DATE AND NOVEL Advertising Methods Adopted by an Enterprising House. That Rensselaer is fast becoming metropolitan in the methods of advertising used by our merchants to call the buying public’s attention to the many splendid values which they are offering, also that the wideawake firm of The G. E. Murray Co. are keeping up with and just a little ahead of the times in an advertising respect is again demonstrated by what is sl perhaps the most elaborate system of advertising ever attempted by any business house in this section, namely: the giving away of the beautiful Upton Parlor Grand Piano which is now on exhibition at their store. 'This’ piano retails at $400.00 each, guaranteed for ten years. The principal points, of superiority of the celebrated Upton piano over any other of this class of instruments lie in the three string in unison with overstrung bass, the splendidly pitched scale and true sounding board which give the Upton that rich deep, even tone so much admired. In a recent interview with this firm regarding this decided innovation, in 1 advertising, Mr. Murray stated: “Wc have been enjoying the patronage and confidence of the buyers of this community for a long time and in giving away this piano we are actuated by a double purpose, to show our appreciation of the patronage of our friends during the past, also to encourage new trade and to bring the many splendid values we .are"’ now showing in all lines to the attention of every .buyer in. this territory. The plan 'we are using in giving away this piano is equitable and. fair to all. simply this, every person buying one dollar’s worth of anything in our.