Jasper County Democrat, Volume 14, Number 55, Rensselaer, Jasper County, 14 October 1911 — Advertising Brings Trade. [ARTICLE]

Advertising Brings Trade.

The Fair store of Chicago carried the largest newspaper ad last Sunday ever run by a department store in this country —£o pages. The same ad was carried in all the Chicago Sunday papers and cost 521.600 for each paper. This is more mney for a single paper than is spent by all the merchants of Taspe" county for advertising in ten years. And yet merchants will wonder why it is that s much money is sent from the cuntry communities to the city department stores.