Jasper County Democrat, Volume 13, Number 76, Rensselaer, Jasper County, 7 January 1911 — Page 8 Advertisements Column 1 [ADVERTISEMENT]

New Automobile Prices

We, therefore, earnestly request you to read every word on this page. It marks the beginning of a new epoch in motor car history—the establishment of new automo- ' ' ■ • • - - ' ' •; ■ bile standards—the attainment of which was only possible through the co-operation and organization realized in the formation of this company. We manufacture one-fourth of all the motor cars made in the United States and one-sixth of all the cars made in the world. We control all our manufacturing processes.

THE United States Motor Company announces a new schedule of prices, effective January Ist. This announcement appeared in newspapers of forty-nine cities on that day. The automobile world—the entire reading public—will be amazed that this announcement, involving as it does, lower prices for 1911 models, is made now on the eve of the New York Show, which is the signal for heavy buying of cars to begin.

Cars made by United States Motor Co. Organizations Ranging in Price from S6OO to SB,OOO hrbS t Az njft vs i\. trnrrmrv _/X_ X 3 \ 16-h.p. runabout, Model Q, 22-h.p., 4-cylinder, Model EA, 30-h.p., fore-door, H/IkrQXitrC'H . S6OO formerly S9OO, now . . $750 touring car,formerly SI6OO, This Model A B Runabout now includes equal to any car in SISOO Model I, 25-h.p., fore-door to SIBOO class, now . . $1350 touring car, formerly $llOO, COLUMBIA, a new model for $3,500 I equal to any Car in the I STODDARD-DAYTON models •• . SU7S to S4BOO Higher powered and more exquisite finish at a $1250 class, now . . . $950 These models are all unchanged in price, but slisrhtlv higher price than formerly. I I ’ n exer 3 case show worth higher than 1910 Both Stoddard-Dayton and Columbia cars models. The 50rh.p. Stoddard-Dayton is jr .1 r . n j distinguished by exceptional refinements. stand for the limit of motor car excellence and SAMPSON DELIVERY (1,000 pound wagon), FTTSSFRiT,= = , ' - ’ luxury regardless of price. N o better cars can be r bAMrbUN 30, touring car, a recent addition to made until the world's engineering knowledge is • delivery and freight motors, ranging from our jjne, is listed at a price to command enlarged andtheskiU of craftsmen is heightened. 1,000 pounds to 20 ton road train sllsO to SBOOO instant attention $1250 to $1325 0 18 Plants Capacity 52,000 Cars- —52 Models 14,000 Employes 34 Branches Dealers Everywhere

but it permits us to provide a service organization to maintain these cars in the hands of owners that cannot be duplicated by any other company. AND THIS ORGANIZATION is owned by upward of a thousand stockholders scattered all over the country, is operated on a co-opera-tive basis, with all our employees working whole-heartedly for our success and sharing in our prosperity. while the executive management is based oh military discipline. No one man. no clique, holds the majority of the stock. Our stock can be bought in the open market by any one. therefore “control” depends only on efficiency, . IN BUYING raw material we are able, by massing our purchases, to

secure lower prices and maintain higher quality. By interchange of experience in our engineering department, we avoid costly mistakes and produce better cars. Our original investigations which produce improvements cost .little when distributed over our vast product. An improvement in method is introduced immediately in all our plants. IF PARTICULAR SKILL AND produces better results /in one place, all work of this character is done there. BY CO-OPERATIVE SELLING it is possible for one factory to sell in places where it would otherwise be possible to sell only at a prohibitive cost. Not only does this saving benefit the purchaser, hut the service

that can be rendered tb the owner after purchase could not be given in this locality by-any other plan at any practical expense. WE HAVE CONDUCTED this getting ready process persistently and patiently, untroubled by temporary or local conditions in the industry. While others were cutting" prices to dispose of old stock or left-over cars, or to raise cash, we said nothing; we were not ready. We have- now reached the point where the fruit of our effort can be given to the buyer without sacrificing the interests of our shareholders. WE MAKE a’ profit at these new prices. Had we needed to unload we could have announced them four months ago. We have no left-over

THIS READJUSTMJENT OF VALVES is the logical result of the original plan, policy and ideal to which the United States Motor Company owes its birth. Patiently and persistently we have worked to this endharmonizing, organizing, specializing —always seeking to increase the es-„ ficiency of our organization, to improve the quality of our product—always with the ultimate aim in view—the attainment of an unquestionable leadership. because deserved THE UNITED STATES MOTOR COMPANY is composed of 11 constituent companies—each the leader of its class. It operates eighteen separate factories, with a combined floor space of 49 acres. It employs 14,000 skilled artisans and a corps of original investigators, the benefit

lof whose work is shared by all the ‘companies alike. The individual genius which built up each successful constituent company still directs it, but spurred by friendly rivalry to greater exertion. The broad . plans and policies of the parent company are outlined and executed in the. fullness of the combined experience of these men. THE PRODUCT of these companies includes 52 different models—cars designed for ever}' need, utility and pleasure vehicles, for passenger and freight carriage. The range in price from $604) to SB,OOO. OUR SELLING ORGANIZATION embraces 34 branch houses and dealers everywhere. This distribution not only enables us, to dispase of our product at the lowest selling cost.

In the preparation of this advertisement I have been keenly interested. I have goneover every item point by point, from your point of view as well as from mine. lam satisfied with it. I vouch for its truth, for the sincerity of purpose, and for every single statement of fact which it contains. I commend it to your attention, I ask for your order.— "Benj. "Briscoe, President. UNITED STATES MOTOR COMPANY Broadway and Sixty-first Street, New York Guaranteed for Life ah' our «««■• licensed under seiden Patent We make all special adjustments for all tine free of charge in Rensselaer Maxwell-Briscoe Motor Company Dayton Motor Car Company Columbia Motor Car Company 4 . Gray Motor Company Providence Engineering Works Briscoe Manufacturing Company and Alden Sampson Manuft’ing Company Westchester Appliance Company * Courier Car Company United International Motors, Ltd., London r . - M Now we want to see every man who has said heretofore, “The price is too high." He never questioned economy or quality. We are gojng to make him a New Year gift of from S7O to $250. Come in and get your money. l Represented in Jasper County by - •> , } . T The Auto Co. “■ Demonstrations by appointment with JGixtfZll man. Garage and Salesroom in old Laundry bldg., next to express office