Jasper County Democrat, Volume 13, Number 69, Rensselaer, Jasper County, 7 December 1910 — FAKE CONSISTENCY. [ARTICLE]

FAKE CONSISTENCY.

A big whiskey advertisement that would have been easy money and for which the liquor company would have willingly paid S2O was refused by The Republican this week. It appears in the columns of The Jasper County Democrat. The Republican has advocated the cause of temperance and supported measures to limit or exclude the sale of intoxicating liquors because it believed in the cause of temperance.—Republican. The Democrat is probably as good a temperance paper editorially as the Republican, but in its ad room it doesn’t always let sentiment run away with its business sense. The Indianapolis News is editorially one of the strongest temperance newspapers in the country, barring the straight-out prohibition press, but the News carries several liquor advertisements in every sue. So far as the Republican turning down S2O for this ad is concerned, that is mere buncombe. It might have got $8 possibly for the ad. That is all. The advertisers are not paying any such price for advertising in a paper of the circulation of the Republican. The Democrat will not knowingly advertise any fradulent scheme or carry advertising for fake concerns, but reputable concerns—and the United States government recognizes the manufacture and sale of liquors as reputable—can have space in our advertising .columns at regular rates.

By the'Way, readers of the Republican will no doubt remember the fits of indignation the Republican had some two years ago over The Democrat’s carrying a big ad for a specialist doctor, and how it boasted about turning down the same ad because it thought it would be taking money from the home doctors in carrying the ad and boosting “quacks,” as it termed the visitor. Well, the very same , doctor is to be here again, next Saturday, and the Republican is looking pleasant and carrying his ad, and we’ll wager at no advance over its regular rates, too. The tainted money of this great specialist did not look good to the fake moralists of the Republican two years ago, but it is good now. And it is the same money, too! We shall expect soon to see the Republican also turn tail on whiskey advertising, like it has on most every other proposition it ever took up, and grasp at every ad of this kind that it gets a chance at. O, thou fake jewel —at least a fake in the sanctum of the Republican.