Jasper County Democrat, Volume 10, Number 16, Rensselaer, Jasper County, 20 July 1907 — Page 1 Advertisements Column 1 [ADVERTISEMENT]

| When Butte Was A Barren Desert. | For five weeks last winter the city of Butte, Mont., was a barren desert. It was the driest place on earth. The water supply was all right, but owing to a strike all the newspapers were suspended. Butte’s experience proved that in this day and age the local newspaper is a public necessity. Nobody knew what was happening. False ruAiors spread like bad butter. Fake stories about citizens circulated by word of mouth until several duels almost resuited. There were no newspapers to tell the truth about things. Business suffered worst £yl of all. Merchants tried \\r i(/jn cA handbills, which didn’t AS £Z\_Zka W ll fill the bill. They work- Lg| #4 MJ ed the billboard overtime, but only bored the Kafl/kk public. The people cried for newspapers as babies cry for— (See ad.) Jr For once in the his- jT JI tory of the world it was / Ywr demonstrated beyond L 1 peradventure that a town f without a live newspaper ((>7 is a dead one. Stores could not do business without properly advertising their wares, and they could not advertise properly without newspaper space. Butte merchants are now advertising to make up for lost time. Business men whp didn’t think much of advertising before have learned its value and are using newspaper space. The experience of Butte carries a lesson for every other town —this one, for instance: I ADVERTISING PAYS ITS OWN WAY. |

* The Sharplee cream separator rune the easiest, skims closest, lasts longest, lees pieces to wash than any othet and our guarantee at the back of it. B. Forsythe.