Jasper County Democrat, Volume 10, Number 16, Rensselaer, Jasper County, 20 July 1907 — IT PAYS TO ADVERTISE. [ARTICLE]

IT PAYS TO ADVERTISE.

In considering the question as to whether advertising pays, country merchants should not overlook a little item that recently appeared in the Chicago News. The News claims that during the past year it has received from the Fair alone the sum of $117,777.64 for advertising, and that since 1903 it has received from the Fair $581,919.00. Nearly half a million dollars in five years. Other big Chicago houses areexpending like amounts. This ought to induce local merchants to wake up and get in the running after some of the business that is being attracted to Chicago as a direct result of advertising.