Jasper County Democrat, Volume 10, Number 2, Rensselaer, Jasper County, 13 April 1907 — Page 1 Advertisements Column 1 [ADVERTISEMENT]

Patching Butterflies. To catch butterflies you must reach out after then). As a rule you A. won’t catch many in your r/ hand. You must use a net. It is the net that scoops them in. A hand reach in catching butterflies is no better than a handbill in wJ&Z ja catching business. It is Z'' the net that counts. * •Wfr|nV 7 The net is the news- JL paper. This reaches out to all |he people and .■ scoops them in. Experi- ; ence of several generations has shown that the / (S\ \ newspaper is the best I F£>\2) - business bringer. \ v > v Take, for instance, J| I ! this paper. (Most peo- fl| jr I ; pie take it.) An an- I •: nouncement in this pa» p.I * per goes into the homes I of the people whom you ' I * must reach if you get | : the business you are : after. : There is, indeed, a very much larger net that scoops in « the business butterflies. It is stretched out not only over ’ this community, but over every similar community in the « land. It is, mail order net, made up of big catalogues ’ , and of advertisements in periodicals which are circulated * broadcast to catch the unwary. ’ To prevent that great net—which is really an octopus < with a thousand tentacles—from catching your trade away J from you, wisdom suggests that you use your home net—the « local newspaper. « Usually a word to the wise is sufficient « If you want to keep your patronage or build it up, you « must compete with the butterfly catchers from the outside. ’ The Dollar is the Butterfly. It has green wings, and is « attractive to merchants in the big cities just as"st is attrac- « tive to you. ’ If you would catch these pretty butterflies that are cir- « culating around home, you must use the net that circulates < around home. " « Could anything be plainer ? - ’