Jasper County Democrat, Volume 9, Number 3, Rensselaer, Jasper County, 21 April 1906 — TWO SIDES TO THE QUESTION. [ARTICLE]

TWO SIDES TO THE QUESTION.

While all the local merchants in the small towns and cities sit around and whine about the mail order houses ruining their business, the mail order concerns are driving away day and night investing twenty-five per cent, of their profits in advertising. If all ihe merchants of Columbia City would invest ten per cent, of their profits each year in advertising in the local papers they could put the mail order houses out of business so far as Whitley county is concerned. There are about fifty merchants in this town who are wailing londeßt about this mail order business who wouldn’t give a local paper a dollar’s worth of advertising to save the publisher from purgatory, and the same conditions obtain in other towns. They say it don’t pay to advertise —just a donation to the publisher. The mail order houses know this and spend their money freely in advertising and grow rich, while the cotfnty merchant who is too stingy to spend a nickel for printer’s ink dries up and peters out —Columbia City Mail.

When you buy Sil-Kid shoes for ladies, Walton shoes for boys and girls, and Crawford shoes for men you are going right. Get them at the G. E. Murray Co’s Eyes examined free; latest methods; by A. G. Catt, Eyesight Specialist. Graduate refractioniat. Permanently located in Rensselaer. Office upstairs in new Murray-Long Block.