Jasper County Democrat, Volume 9, Number 1, Rensselaer, Jasper County, 7 April 1906 — RENSSELAER’S BIG FURNITURE STORE. [ARTICLE+ILLUSTRATION]

RENSSELAER’S BIG FURNITURE STORE.

dfIXXPERIENCE in any line of mercantile business is necessary to find out what kind of goods the public wants, but probably there is no other business that demands such great care and careful study of the public desire as does the handling of furniture. To begin with, every buyer of furniture wants a large stock to look through, and the merchants must supply this without keeping unsalable or antiquated stock on hands. Much room for display must be provided, as crowded apartments make satisfactory trading impossible. Good lighting

facilities, thorough dusting and cleaning of every article on sale, constant study of new styles and last and most important attractive styles are necessary. For 20 years Jay W. Williams has been getting acquainted with the Renssselaer and Jasper county furniture trade, with the result that he has established a business that comes as near meetinc every* public demand as could be attained by any devoted student in the business. George Calvert, principal salesman, has been in his employ ten years and gives courteous treatment to all. Have you ever been through his establishment? Have you any idea of its magnitude? Do you known that he can supply from his stock on hands everything to furnish the most humble cot or the most pretensions home of Jasper county from the kitchen to the parlor? The passer through his main saleroom has but the faintest idea of what the entire store contains. At present his stock occupies seven floors, having year by year outgrown its quarters until for convenience every available room in the block has been secured for display or storage. He has improvised a half floor in his main room, has the up-stairs over Moody & Roth’s butcher shop, a large second, story room in the Odd Fellows building and two more in the Makeever block. Dependability is his trade slogan and Mr. Williams’ study of the trade has resulted in his wasting no space in shoddy stock.

Careful and substantial construction marks his goods. Now, a word about what his stock consists of: Carpets and rugs: The best kind of carpet and rugs are always bought of regular dealers, not of merchants who side line them. This stock is displayed by ceiling hangers with perfect front window light, and consists of several qualities of ingrain and brussels. Handsome patterns, popular sizes and closely figured in price. Look them over if you want your house supplied with the best for the money. ' Bed room suits: Here is a stock that shows especially judicious selection. The charm of a home lies in its bed room beauty. You can find just what you want here, and if your fancy leads you to invest in bouduoir specialties, he has dressing cabinets, art mirrors, dressing tables, medicine cabinets, and the like. On sale, the celebrated Acme couch, the best in the world. Dining tables: Stock varying in design and prices. Tables that add dignity to the dining room, and furnish the first attractions to your invited guests. And that former luxury but now indispensable article—the side board—he has them in great number. Chairs: Parlor rockers, Settees Morris Art, Dining, Kitchen chairs. A fine display and at right prices. Davenports, couches, cots, bed springs, mattresses. Lots of these and all substantially built. Kitchen cabinets: The housekeepers delight—the saver —the willing worker. If you haven’t

one, get it. We want you to see Williams’ and think you’ll buy. Kitchens don’t seem right without them any more. The wife who has none deserves better treatment. In short, Williams’ furnture store can’t be reviewed by a visitor all at one time. There are so many impressions made by a visit to bis store that it bewilders you. But when you want something for your home, with the guarantee of a home merchant and the satisfaction of seeing what you buy, go there and look over his stock.

JAY W. WILLIAMS.