Jasper County Democrat, Volume 8, Number 16, Rensselaer, Jasper County, 15 July 1905 — JOHN WANAMAKER’S LOGIC. [ARTICLE]

JOHN WANAMAKER’S LOGIC.

John Wanamaker, referring to tbe advantage of advertising said: “Tbe good, sensible merchant sticks to bis proposition throughout the year, never withdrawing his announcement but constantly pounding away at tbe public. There is only one way to advertise and that is to hammer your name, your location, your business so thoroughly into the people’s heads that if they walk in their sleep they would constantly turn their faces toward your store. The newspaper is your best friend. It helps to build up your town or community that supports you. See the ladies’ fine kid shoes, all sizes, was $1.90 to $2.45, now per pair 75c, clearance sale. Chicago Bargain Store.