Jasper County Democrat, Volume 8, Number 10, Rensselaer, Jasper County, 10 June 1905 — NEWSPAPER TRIUMPHANT. [ARTICLE]

NEWSPAPER TRIUMPHANT.

It is gratifying to note that what is said to be the largest single advertising appropriation ever made —that of the Liquozone Company for nearly a million and a half dollars—is to be devoted almost entirely to the newspapers. Nothing is so promising to the future of the business as the way the newspaper is lately coming to be recognized as the one medium for profitable publicity. The department stores and local merchants, the breakfast foods and biscuit makers, the railroads and steamship lines, the theatres and cicuses, and first and last the proprietary medicines have come to understand that the newspaper is the right place in which to put their money with an assurance that it will be returned many fold. The newspapers themselves have been the educators. They have broken the light to the advertiser through sheer force of their own excellence. —Publisher’s Guide.