Jasper County Democrat, Volume 8, Number 2, Rensselaer, Jasper County, 15 April 1905 — THE ADVERTISING THAT PAYS. [ARTICLE]

THE ADVERTISING THAT PAYS.

Concerning newspaper advertising E. A. Ford, passenger traffic manager of the Pennsylvania Railroad company, made this statement Rt the meeting of passenger men in Cincinnati the other day: “I am h strong believer in advertising, and especially in the newspapers, I believe that better results are secured by having reading notices in the newspapers than by any other method of advertisement. I have made a study of this question, and I can say that the Pennsylvania railroad spends a largfe sum each year in newspaper advertisements, and we find it the most profitable' of any method adopted.” * Mr. Ford's opinion of the value of newspaper advertising is held by the most discreet and successful men in every sort of business which depends upon public patronage. The unsightly billboard usually is taken seriously only in that it is regarded as a public nuisance. The street car placard is read more often for amusement than for information. The circular letter generally finds its way unread into the wastebasket. But everybody reads newspapers, and they are scanned as eagerly for business announcements as for the current news of the world.