Jasper County Democrat, Volume 7, Number 32, Rensselaer, Jasper County, 12 November 1904 — ADVERTISING PAYS. [ARTICLE]

ADVERTISING PAYS.

lndiartapolla News: The man who would be successful must let the world know that he wants to succeed. In this day and time the gum shoe seldom treads the path to victory of one kind or another. Who is not familiar with the mustached face and unusually high forehead of the man who is to be the next Governor of Massachusetts? All of us have seen it in print practically every day for a long time, and the West knew it as well es the East. When the Democrats of Massachusetts nominated Wrn. L. Douglas as their candidate for Governor there was no need to explain who he was. No one asked, because every one knew. And when Mr. Douglas entered his new sphere of activity he did not fall into the ways of those who were already there. He had methods of his own which he had tried and found effective. Printers’ ink and paste were among his most able lieutenants, and the people of Massachusetts knew from the advertising columns of the public prints, which were freely used, and from the billboards all over the State that the man who had been successful in one way was determined to be successful in another. Mere political schemes were not depended on; statements, interviews aud the like, which so often fall short of the multitude, were supplanted .by the meai s which never fail to reach. The voters of Massachusetts knew this man who was asking for their suffrages, knew what he had been doing all his life, because he had been telling them for years in a way that they could not help understanding. From the struggles of boyhood to the success of manhood his life was something more than an opeu book; it was a display “ad” printed aud placed so that he who ran might read and understand. Mr. Douglas has succeeded politically as he succeeded commercially, through his advertisements Many a man would like to be in his shoes to-day; but it must be remembered that many a man has ! for years been in them, and knew that he was in them. To say that it pays to advertise may be trite, [ bui, like a good many other trite things, it is true.