Jasper County Democrat, Volume 5, Number 51, Rensselaer, Jasper County, 28 March 1903 — Page 4 Advertisements Column 1 [ADVERTISEMENT]

ADVERTISING AS A PUBLIC CRITERION. lie was very sage who said that if he could examine the newspapers of a locality he could immediately tell what the character of that locality is. And what would he judge by? The newspapers’ advertising, the publicity methods pursued by the merchants of the city as an indication of their progressive spirit, and the artistic taste displayed in the advertisments as evidence of the up-to-date taste of the newspaper. They are the criterion whereby the ambitions and achievements of a corporate municipality may be estimated. Bear this in mind. Remember that the use of The Democrat and the way you use it, are photography to all the rest of the county, besides being directly profitable to you if you persist in using its columns regularly.

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